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  • Earned, Owned Media More Trusted Than Paid

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Personal recommendations and branded websites are more trusted than paid advertising in all its forms, including digital, mobile, TV, and print media, according to a report by Nielsen, which surveyed consumers worldwide.

  • How to Use Gamification to Reward Customers and Engage Prospects

    Article

    CONTENT TYPE: Article | TOPIC: None

    Adding game mechanics to your marketing arsenal will accomplish more than adding a bit of fun: It adds incremental value. Here are three ways to make your existing customers more profitable via gamification.

  • B2Bs and B2Cs Winning Leads, Sales via Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Both B2B and B2C brands are capturing leads and sales opportunities via social media, though some channels are proving more effective than others, according to a survey from Webmarketing123.

  • The Three 'Knows' of Naming Your Product or Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out into the wide, sometimes-weird world of naming.

  • Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. In this episode, Tom Fishburne, the Marketoonist, explains that he learned the power of editing while working as a product marketer—and editing not just when creating content but especially when designing and developing the products themselves.

  • Online Deals Forecast to Reach $3.6B in 2012

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    CONTENT TYPE: Chart | TOPIC: None

    US consumer spending on online deals (daily deals, instant deals, and flash sales) is forecast to reach $3.6 billion in 2012, up 86.9% from the estimated $1.8 billion spent in 2011, according to a report by BIA/Kelsey. However, the forecast signals a maturing market.

  • How to Reactivate Your Lapsed Email Subscribers

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've seen the hoarder reality shows... Email marketers can be hoarders, too: Do-nothing subscribers are likely piled up in you lists, getting in the way of your marketing. Get rid of the clutter and salvage what you can.

  • SMBs and Social Media: Follower Engagement, Top Channels, Budgets, Use Levels

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Does the size of a social media following matter? Though two in three SMBs (67%) say they favor quality over quantity, including a plurality (40%) who prefer very engaged followers, more than one in four (27%) SMBs place more importance on the number of followers than engagement level, according to a survey from Vocus and Duct Tape Marketing.

  • Go From Good to Great by Listening to Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    What causes customers to flock to one brand rather than another, even when their offerings aren't substantially different? The ability to listen to customers. But effective listening is not intuitive: We have to work at it. Here's how.

  • Top 50 Websites: Google No. 1, Instagram Makes Debut

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    CONTENT TYPE: Chart | TOPIC: None

    Google Sites was the top-ranked Web property in August 2012, attracting some 187 million unique visitors, followed by Microsoft Sites with 170 million and Yahoo Sites with 164 million, and making its debut to the Top 50 was Instagram, at No. 48, with 26.0 million unique visitors, according to data from the comScore Media Metrix service.

  • Riding the iPhone 5 App Marketing Wave [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Some 10 million people will likely end up buying the new iPhone 5 in the 10 days after it hits stores on Sept. 21, 2012, and the iPhone 5's release will present a huge mobile app marketing opportunity for brands, according to Fiksu.

  • Six Steps to Developing Creative Executions Efficiently

    Article

    CONTENT TYPE: Article | TOPIC: None

    However efficient your organization's processes may be, you're almost certainly experiencing endless rounds of revisions in the development of creative—ads, graphics, emails, press releases... Follow these rules to stop the madness.

  • Blue America Watches More Online Video Than Red

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online video viewers living in blue states watched 26% more video content than those living in red states during the second quarter of 2012, according to Ooyala's Q2 Global Video Index Report, which also found that the proportion of time tablet viewers spent watching premium, long-form video jumped 47% over the previous quarter.

  • Four Reasons to Jettison the Traditional Website and Go Social

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies are dispensing with the traditional website, instead integrating popular social networks right into their site and communicating with customers in real time via tweets and Facebook posts. Here's why you might want to follow their lead.

  • Shopping via Mobile: Top Item Categories, Buying Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Almost nine in ten mobile users (88.1%) say they regularly or occasionally research products via their smartphone or tablet, and nearly two in three (66.5%) regularly or occasionally purchase products via the mobile channel, according to a survey from Prosper Mobile Insights.

  • How Social Media Is Changing the English Language (and Why It Matters to Marketers)

    Article

    CONTENT TYPE: Article | TOPIC: None

    How social media is transforming the English language offers lessons for businesses and marketers. With the right strategy, marketers can use those insights to achieve social media wins for their organizations.

  • How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this episode, we talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central, an honor not many B2B marketing pieces can claim. Tim is now social media manager at Cisco, and he talks about how to make comedy an effective part of your marketing.

  • Mobile Email Expected to Reach Tipping Point in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-third of email messages across 12 key industries were opened via mobile devices in the first half of 2012, up from 20% one year earlier; moreover, for most brands, email opens via mobile are projected surpass 50% within the next 6-12 months, according to a report by Knotice.

  • The 7 Ps of Customer Retention Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    We often think of marketing as a way to acquire customers. But, today, business is more relationship-based and therefore just as focused on retaining customers. So how do the 7 Ps of marketing apply to customer retention?

  • Our Multiscreen World: Smartphone Users' Media Consumption Patterns

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among US smartphone owners, some 90% of the media they interact with (about 4.4 hours a day) is screen-based, and most of them (90%) move sequentially among multiple screens (TV, smartphone, tablet, and computer) to accomplish various tasks over time, according to a Google study.