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  • Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous music video, lessons he learned along the way about social media, and the keys to effective, meaningful customer service. I asked him what companies need if they are to avoid a "Dave Carroll" in their future. This is what he told me.

  • Forrester Profiles Smartphone and Tablet App Users

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile app users are an attractive audience for marketers, skewing younger and more affluent than other online adults in the US, according to research from Forrester.

  • How Agile Project Management Saved My Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's a quick crash course on the agile project management methodology and how I, as a marketer, applied it to managing my team. I hope to help you identify where you can improve your marketing project management.

  • Why Facebook Users 'Like' (and 'Unlike') Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly nine in ten Facebook users (87%) say they "like" brands on Facebook, and among them fully one-half (50%) say a brand's Facebook page is more useful than its website, according to a survey from Lab42.

  • Nineteen (19!) Ideas for Growing Your Email List

    Article

    CONTENT TYPE: Article | TOPIC: None

    What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so. For a healthy opt-in email list, quality always trumps quantity, and here are 19 budget-friendly ways to get the list you want.

  • Shopping via Mobile: Spending Patterns, Demographic Profiles, and More

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Men are more likely than women to make purchases using their smartphone (45% vs. 34%), and they're even more more likely to buy certain types of products via mobile device, such as consumer electronics equipment and digital content, according to a study by uSamp.

  • Four Steps to a Social Media Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Engaging your customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan.

  • Why Social Media Marketing May Be Hurting, Rather Than Helping, Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Because nearly every person has at least one social media account, businesses have embraced social media to connect with people and drive promotions. A poorly managed social media campaign, however, can easily backfire.

  • Digital, Direct Marketing Jobs Outlook Weakens in 4Q12

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The job prospects of direct and digital marketers have weakened for the fourth quarter of 2012, according to Bernhart Associates' Quarterly Employment Report: 46% of employers plan to add marketing staff over the next three months, down from the 50% who planned to do so six months earlier.

  • 10 Reasons to Hire YouTube Stars for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Need a celebrity spokesperson? Bypass Hollywood and turn to YouTube. Established brands have been on a hiring wave of YouTube video stars, such as Toby "Tobuscus" Turner and iJustine, and there's no reason you shouldn't consider YouTube video stars, too.

  • Key Online Tactics of High-Growth Professional Services Firms

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    High-growth professional services firms tend to place more emphasis on blogging, SEO, and social networking—and they generate a higher proportion of their business leads via online sources—than do their peers, according to a study by Hinge Marketing.

  • Don't Just Script... Teleprospecting Done Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    The way teleprospectors phrase their questions and emphasize key messaging can be the difference between a fully qualified lead or a dial tone. But don't fall into the common trap of writing a script and trying to get everyone to follow it verbatim.

  • Every Message Must Be Relevant: IBM's Yuchun Lee on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    According to IBM's Yuchun Lee, "every communication has to be relevant. That has to be the bar." So how do you make sure that the messages you send out, the offers you make, and the content you create are relevant?

  • 9 in 10 Online Small Businesses Network Online, 8 in 10 Gain New Business

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nine in ten small business owners with an online presence dedicate time to networking online via social networks, online forums, etc., and 74% say networking online is just as valuable, or more so, than networking in person, according to a survey from Manta, an online community for small businesses.

  • Microsegment Your Way to Success in Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Social media marketing facilitates engagement with consumers in real time and contact with people who influence others. But it also allows you to microsegment audiences in a way that traditional marketing segmentation couldn't possibly.

  • Professional vs. Personal: The Social Media Mindset Divide

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Personal social networks and professional ones satisfy different needs and interests, and have different sets of emotional drivers that fuel them: People not only make different types of connections but also experience different sets of emotions, depending on network type, according to a study conducted by TNS for LinkedIn.

  • How to Nurture Your Marketing Automation Leads to a Certain Sale

    Article

    CONTENT TYPE: Article | TOPIC: None

    A common misconception about lead nurturing in marketing automation systems is that its purpose is to "move prospects through the sales funnel." But it's not—at least not if you want the end result to be a sale...

  • Marketing Automation Drives B2B Lead Gen Effectiveness

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among B2B organizations, the use of integrated marketing automation appears to boost the effectiveness of lead generation efforts across various metrics, such as the quantity of leads generated, the quality of leads passed to sales teams, and the proportion of leads accepted by sales, according to a report by Lenskold Group and The Pedowitz Group.

  • A Supercharged Sales Force: Power Your Organization Via Mobile Sales Enablement [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Smartphones and tablets are redefining sales because they offer a compelling blend of usability, utility, and innovation that's unachievable with personal computers. In short, mobile enablement can supercharge your sales. And this infographic outlines how.

  • 10 Ground Rules for Content Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content creation is a huge opportunity for brands. But when done badly, it's a potentially huge fail that could tick people off—and damage your reputation, your brand, and your business. So Brands must adhere to some basic editorial standards, including these 10 ground rules.