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  • Who's in Favor of Targeted Social Media Ads?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the digital age, when many people feel increasingly uncomfortable with personal data being collected and used for advertising, a majority of social media users nevertheless say they prefer that ads served to them on social networking pages be tailored to their lifestyle, according to a new survey from Ipsos OTX and Ipsos Global @dvisor.

  • Nine Surefire Ways to Make Your Blog Fail

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Blogs provide an excellent platform for engaging with customers, but many bloggers make fundamental mistakes that can seriously harm their success. Here is a list of nine unforgivable blogging offenses you should avoid.

  • Small Business and the Presidential Election, the Economy, and Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US small business owners favor Governor Mitt Romney over President Barack Obama as the presidential candidate better equipped to lead the US in an economic recovery, according to the MerchantCircle Confidence Index, which polled local business owners about the economy and their expected revenues and marketing.

  • Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I was not wrong.

  • Six Ways to Rally Your Company During a Rebrand (and How Your Agency Can Help)

    Article

    CONTENT TYPE: Article | TOPIC: None

    A rebrand requires a compelling vision that can be understood and articulated by all—starting with your company's leadership and employees. After all, if they haven't bought into the rebrand and the philosophy behind it, why in the world would anyone else?

  • 2013 B2B Content Marketing Benchmarks, Budgets, and Trends

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    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America.

  • Seven Ways to Get Great Customer Testimonials

    Article

    CONTENT TYPE: Article | TOPIC: None

    Engendering trust in your company and understanding what your customers consider great service are vital to getting testimonials from them. Here's how we marketers can make it easy to get those customer testimonials.

  • Content Plays Critical Role Throughout Tech-Buying Cycle

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG.

  • Five Rules on How Not to Use Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is a powerful thing, which is why it can wreak havoc if misused or misdirected. Here are five rules for building users' trust, interesting them in your business, and getting them to talk among themselves about it.

  • Tablets Driving Newspaper, Magazine Readership

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two in five US tablet owners read newspapers or magazines via their device in the three-month period ended August 2012, and among them one in ten read such publications almost daily, according to data from the comScore TabLens service. Kindle Fire users were the most likely to read newspapers and magazines via their device.

  • Best Times to Send Email for Opens and Click-Throughs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To find out what times during the day are best for email opens and click-throughs, GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012. The study found that 23.63% of all email opens occur within the first hour after delivery. Within the second hour after delivery, the results drop by half.

  • Five Tips for Engaging Customers With Video Ads This Holiday Season (and Most Any Other Time)

    Article

    CONTENT TYPE: Article | TOPIC: None

    You still have a small window of time to enhance your holiday marketing initiatives before shoppers start checking off their wish lists. The most engaging medium to use with those initiatives is online video advertising. Here are five tips for smart video ads that will make the most of this holiday season for your business.

  • Tweets Influence Traffic to Political Donation Sites

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The first debate of the 2012 Presidential race between President Barack Obama and Governor Mitt Romney sparked some 10.3 million tweets on the evening of October 3 and became the most tweeted event in US political history, according to a report by Twitter and Compete.

  • The Two Paths to Trust in Marketing Professional Services

    Article

    CONTENT TYPE: Article | TOPIC: None

    The most fundamental tenet of professional services marketing is trust. How can you expect potential clients to retain you if they don't trust you? You can't. Until recently, only one path led to trust between you and clients; now, another path is available to you.

  • Social Marketing: Key Trends and Tools for B2Bs and B2Cs

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than three-quarters (76%) of marketers say their brands are conducting social media marketing, and an additional 16% plan to begin doing so by the end of 2012, making for a potential social marketing contingent of 92%, according to Chief Marketer's 2012 Social Marketing Trends Survey.

  • How to Mimic Google's Personalized Search to Laser-Target Web Audiences

    Article

    CONTENT TYPE: Article | TOPIC: None

    That Google personalizes your search results is no secret. What that means for SEO is the inability to target particular groups of customers. But what if you could "fake" Google personalization to step into your customers' search shoes?

  • People Respond to Stories: Rohit Bhargava Talks Likeonomics on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Rohit Bhargava, author and social media strategist, thinks business books need to be useful—to help you solve a problem you're facing. So it has to speak to you from the get-go, draw you in, and convince you it's going to help you solve your problem. And the best way to do that is to start off by telling a story.

  • 1 in 4 Google Search Queries Is Local

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    About one-quarter (24.24%) of all search queries conducted via Google are for local goods and services, according to a study by Chitika Insights. However, Bing and Yahoo users are more likely to conduct local search queries: 28.81% of queries conducted via Bing are local searches, as are 25.28% of those conducted via Yahoo.

  • Solve Your Four Hairy Demand-Gen Data Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    What do you get when you put an analyst, a consultant, a practitioner, and a ringleader on the same panel devoted to demand-gen data? You get smart answers to your most pressing questions. Here's a summary of the smarts that such a panel imparted at the MarketingProfs B2B Forum earlier this month.

  • Interactive Display Media Forecast: $28B by 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online display ad spending in the US is forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, from an estimated $12.8 billion in 2012 to $28.0 billion in 2017, according to a report by Forrester Research.