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  • Why Your Web Copy Is Missing the Mark (and How You Can Fix It)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Writing for a website is different from other kinds of writing. If you are new to writing online copy, you have to learn what works and what doesn't, and you have to learn fast. This article can help.

  • Are Marketing and IT Execs United or Divided? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past, according to a recent report from Accenture.

  • How Consumers Use Search for Summer Dining [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Summer is a great season for finding new places to eat. After all, who feels like cooking after a long sunny day? Here's a look at consumer search habits in choosing restaurants during the summer.

  • How to Get Your Creative Team's Credibility Back

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creative teams are under intense pressure to consistently deliver high-quality work on time. Even one missed deadline can erode trust. Here's how to make sure that doesn't happen.

  • Why B2B Sales Leads Don't Convert (and Who Is to Blame)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand Metric and Showpad.

  • Community Trolls: Types, Motivations, and Solutions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to handle them.

  • 2014 Marketing Automation Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly half of global marketers (45%) say the lack of an effective strategy is hampering the success of their marketing automation efforts, according to a recent report from Ascend2.

  • How Big Businesses Use Colors to Affect Your Emotions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.

  • #SocialSkim: Facebook Mood Manipulator, and News From Snapchat, Reddit, Instagram, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case study, and tips on feeding your blog all the content "food groups." Skim for a balanced diet.

  • The New Anti-Spam Law in Canada: A Primer for Email Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're a marketer in North America, you likely send email to recipients in Canada. New commercial email regulations are being introduced there, and to avoid trouble... you'd best understand the new law.

  • Seasonal Search Trends by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The volume of US Google searches about financial topics spikes in the beginning of the year; travel searches are most popular during the summer months; and retail searches start building for the holiday season in September; according to a recent report by WhosOn.

  • Car Tech: Time for Automakers to Get in the Fast Lane

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The phrase "latest innovation" is almost a misnomer in the automotive space. By the time a new feature is announced, it's already years behind what tech giants like Apple and Google are doing.

  • When Being Banned Becomes a Big Win: Four Lessons From Beats by Dre

    Article

    CONTENT TYPE: Article | TOPIC: None

    Turning a negative into a brand goldmine is something every company would want. The 2014 World Cup ban on Beats by Dre headphones—and the brand's victory despite the setback—holds some important lessons.

  • How Much Do Chief Marketers Get Paid? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most chief marketers earn between $100,000 and $350,000 per year, according to a recent report from The CMO Council.

  • Social Media Engagement: Kim Garst and Nathan Latka, at Social Fresh, Talk to Marketing Smarts[Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    MarketingProfs' Kerry O'Shea Gorgone interviews Kim Garst of Boom Social and Nathan Latka of Heyo onsite at the Social Fresh East conference in Orlando, Florida.

  • Has Google Penalized Your Website? SEO Can Help

    Article

    CONTENT TYPE: Article | TOPIC: None

    Being the recipient of Google's algorithmic wrath can result in a penalty that makes your site virtually invisible to searchers, undermining your ability to reach your audience and effectively eliminating your potential to establish a digital presence.

  • The 10 Brands Businesspeople Respect Most (and Least)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Coca-Cola and PepsiCo are the the most respected US brands by business decision-makers, according to a recent report from CoreBrand.

  • A Well-Balanced Content Menu for Your Blog [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging food groups.

  • 10 Marketing Lessons From the World Cup

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are lessons for all marketers in these 10 marketing plays that helped the 2014 World Cup become the most watched in history.

  • Marketers' Biggest Obstacles to Effective Personalization

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of digital marketers (53%) say they always or often struggle with personalizing their marketing efforts at a large scale, according to a recent report from Neustar.