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  • Discover the Right A/B-Testing Formula Without Going Mad [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Overwhelmed by everything you can A/B-test in marketing? Here's a look at the most critical areas to focus on first.

  • #SocialSkim: Real-Time Google Trends, Plus 14 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out about Google's redesigned Trends, how Twitter autoplay affects advertisers, which ad campaigns might win Lions, how to make millennial- and social-friendly infomercials, and why silent video's making a comeback.

  • Six Tips for Planning a Successful Tradeshow Exhibition

    Article

    CONTENT TYPE: Article | TOPIC: None

    You need a solid strategy to stage a successful tradeshow exhibit. You're competing for space, attention, and sales, so you can't get lazy with any part of your tradeshow planning.

  • What Dads Want (and Don't Want) for Father's Day

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Dads want sentimental gifts, such as handwritten cards from their kids, this Father’s Day, according to a recent report from Offers.com.

  • How to Grow Your Social Communities With Visuals

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Using effective imagery is a big part of the marketing process. By combining images with useful information and conveying your brand, you'll be well on your way to building an engaged community of followers.

  • Four First-Date Tips... Applied to Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating and running an email marketing program can be as difficult as... finding an enjoyable first date. The similarities don't end there. Here are four simple dating rules you can apply to email marketing.

  • How Teens Use Digital: Mobile, Messaging, and Social Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 91% of teens in the United States go online from a mobile device at least occasionally, according to a recent report from the Pew Research Center.

  • Seven Habits of Highly Engaging Facebook Content Creators

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Here's a tried and true way to dramatically increase content success on Facebook: Post engaging content! Easier said than done, of course...

  • Books, the Ultimate Content Marketing: Wiley's David Palmer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    David Palmer, marketing director at Wiley, oversees Dummies B2B and the For Dummies, Business, and Education product lines. He explains how B2B marketers can use books and other content to make themselves indispensable to their audience.

  • Marketers' Biggest Social Media Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers say measuring ROI is the biggest challenge they face with their social media efforts, according to a recent report from Simply Measured and TrustRadius.

  • 29 Essential Content Marketing Metrics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You've created the content. Now, you need to measure its effectiveness to know whether your content is hitting its mark.

  • How to Write Killer Services Descriptions: Five Mistakes and Their Fixes

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...

  • How to Write Killer Services Descriptions: Five Mistakes and Their Fixes

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...

  • The Real-Time Marketing Landscape

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 98% of marketers who engage in real-time marketing (RTM) say they see a positive revenue impact from their RTM efforts, according to a recent report from Wayin.

  • A Google Penguin Penalty Recovery Guide

    Article

    CONTENT TYPE: Article | TOPIC: None

    If your website runs afoul of Google's website guidelines, you may well be penalized by its Penguin algorithm. And once you've been slapped by Google Penguin, it's difficult to have those penalties revoked. But it's not impossible.

  • The Top Barriers to Cross-Channel Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers say the lack of a single customer view is their biggest barrier to successful cross-channel marketing, according to a recent report from Experian Marketing Services.

  • Thanks, Obama: A Special Request From a Marketing Maker

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Mr. President, you want us to celebrate "A Week of Making" starting June 12, encouraging folks to get their hands dirty. How'd you know we're doing the same thing, but marketing-style, at the B2B Forum?

  • How Your Music Choices Affect Your Productivity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Are you listening to music while you read this? If so, know that listening to certain genres can affect your productivity.

  • Take 10: Digital Marketing Is a Circle of Trust

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, you'll learn how to create utility content—content that serves a purpose or solves a problem—and how this helps drive qualified traffic. In addition, we'll share insight on paid, owned, and earned media, how to use it to keep you in the circle of trust, and how to make it work to your advantage.

  • #SocialSkim: Pinterest the Purchasing Powerhouse, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social!