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  • Who Searches on Bing, and Why They're Important for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    The Bing network of search engines reaches one-third of PC searchers. Who are they, and how can your business benefit from reaching them?

  • Do Consumers Care More About Businesses' Competence or Morality?

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers generally value competence more than morality when choosing between service providers, but the effect is weakened if the less competent provider is seen as an underdog, according to recent research published in the AMA's Journal of Marketing.

  • Four Tips to Boost Traffic (and Leads) With Compounding Blog Posts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment that generates increasing traffic and relevant leads?

  • The 2016 Retail Holiday Delivery Experience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping experiences and keep customers coming back.

  • Metrics and KPIs Used Most to Measure Marketing Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs?

  • #SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more...

  • Goat Rodeo or Gantt Chart: Five Better Ways to Creative Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their Gantt charts. But the reality is more goat rodeo than Gantt chart. There is a better way.

  • Media, Tech, and Telecom M&A Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Companies in the technology, media, and telecommunication (TMT) sector completed 3,021 M&A deals worth $698 billion in 2016, according to a recent report from Mergermarket.

  • Eight Design Tips for Your Next Tradeshow Display

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    We know a good tradeshow display when we see one: It's usually the booth attracting a ton of visitors and leads. Sure, success depends on more than just display design, but design helps you stand out in a sea of exhibitors.

  • Eight Myths E-Commerce Marketers Must Stop Believing In

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    At a time when tips and tricks for running an online business are so readily available, it should be easy to learn about achieving success. But how can you tell the difference between sound advice and seemingly sound myths?

  • Your 2017 Marketing To-Do List [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.

  • The Perfect Cart-Abandonment Email [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Follow-up emails sent exactly one hour after customers abandon online shopping carts/booking forms have the highest conversion rates, according to recent research from SaleCycle.

  • What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

    Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled to work for companies with a large volume of target accounts, and offers advice for implementing ABM.

  • From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas.

  • A Day With Your Smartphone [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Smartphones have become part of nearly every aspect of our daily lives, from showering to working to sleeping. Here's a look at the many ways we rely on our mobile phones, and how texting (SMS) has helped foster that reliance.

  • The Best Times and Approaches for Pitching Journalists

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.

  • Five Ways to Compete Against Low-Price Competitors

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    All of us face a low-cost or low-price competitor at one time or another. The solution isn't to lower your prices and engage in a price war; that just means low profitability for everyone. So what can you do to compete?

  • Writing Showdown: Early Birds vs. Night Owls [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Early birds are less prone to make writing and typing errors than their late-night counterparts. How much more accurate are they? Find out here.

  • Will Artificial Intelligence Have a Major Impact on B2B Marketing?

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B marketing executives say artificial intelligence (AI) will have a significant impact on their marketing efforts in the next five years, but most say they still do not have a firm understanding of the technology, according to recent research from Demandbase.

  • The Content Marketer's Approach to Successful Social Selling and Sales Enablement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role.