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  • 10 Video Metrics That Will Help You Establish ROI

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off.

  • The Disconnect Between B2B Tech Buyers and Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, according to recent research from TrustRadius.

  • The Best Ways to Start and End Your Workday [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    By implementing routines to start and end your workdays, you can become less stressed and more productive. Here are 10 techniques you can begin using today.

  • What Is Dropshipping, and Is It Best for Your Online Retail Business?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    E-commerce businesses have options for shipping: do it yourself, outsource to a fulfillment center, or dropship. Explore the pros and cons of each to find the right option for your company.

  • The Share of Digital Display Ads Bought Programmatically

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.

  • Content Strategy for B2B Lead Generation

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    In this Teach Me How seminar, Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. You'll learn how to become a dual-threat marketer by combining search and psychology, SEO with conversion optimization, and cheese and mousetraps. You'll leave with the tools to make your content drive the right leads to you.

  • The B2B Exemption to the Telemarketing Sales Rule

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.

  • Affluent Americans' Behaviors and Media-Consumption Habits [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None of the above

    See how many Americans are considered affluent, what those consumers care about, and how affluence affects media consumption.

  • The State of Healthcare Content Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to recent research from True North Custom and Healthcare Insight.

  • Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Don't let your email program get stagnant. Just because it seems to be working doesn't mean you can't improve it. Check out this graphic for tips on seeing your emails with fresh eyes.

  • The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ROI.

  • Doing Well, Doing Good, and Doing Right: Nichole Kelly Explains 'Conscious Marketing' on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Nichole Kelly, chief consciousness officer at Conscious Marketing Institute and author of How to Measure Social Media discusses "conscious marketing" and explains why marketers need to embrace transparency and use the data they collect to benefit consumers.

  • Instagram Engagement by Day of the Week

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?

  • Instagram Engagement by Day of the Week

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?

  • Contest Marketing: A Powerful Form of Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    See why contests are so effective for marketing, and follow these eight steps to create a contest that will help you generate leads, collect valuable data, and give your customers and prospects a great experience.

  • Kiss Your A/B-Testing Goodbye... Sort Of

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.

  • Follow the Influencer to Follow the Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

  • Follow the Influencer to Follow the Money [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Influencer marketing can result in high ROI, but marketers must know what type of influencers and which platforms are best for their brands.

  • Global Ad Spend Forecasts by Medium Through 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to Zenith.

  • How to Rank at the Top of Google Search Results (Even If You're Not No. 1)

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Even without grabbing the top spot in search engine results pages, you can be at the top. How? "Featured snippets"! Here are the various featured-snippet types, along with step-by-step instructions on how to claim your spot at the top of SERPs.