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  • Futureproof Your Marketing: Minter Dial on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Consultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption.

  • Go With the (Work)flow: Why You Need Process to Make Your Marketing Programs Run Smoothly

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Tired of last-minute projects and fire drills? Here's how to get your processes in order so you can spend less time planning and more time getting your marketing done.

  • Six Ways Bad Data Can Cost You, and Five Tips for Cleansing It [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.

  • How Marketers Are Using Original Research in Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo.

  • The Future of Link-Building: Linkless Mentions for SEO

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    For SEO, mentions of your brand that don't include a link back to your site are becoming just as important as linked mentions. Here are five steps for managing linkless mentions.

  • Five Tips for Marketing a Subscription-Based Business

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    A subscription-based business model can be extremely successful—when it's marketed well. Here are some tips for reaching more of your target market, engaging your audience, and controlling churn rates.

  • Are Chatbots a Good Idea for Your Business? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    When used well, chatbots can increase both profitability and customer satisfaction. Read on to learn how to implement them in a smart way that helps your business and your customers.

  • Why Editors Reject Guest-Content Pitches From Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co.

  • The Key Ingredient of Marketing Campaign Success: Quality Data

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Just as you need quality ingredients to make a delicious meal, you need quality data to ensure a successful marketing campaign. Here are three tips to make sure your data is fresh—and useful.

  • The Secret to More Effective Campaigns: A Data Management Platform

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Want to organize your data so it's actually usable? DMPs help marketers manage data, allowing you to deliver better customer experiences, increase engagement, and improve ROI. Here's what to look for in a DMP.

  • Brands and Social Change: What Young People Want [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Young people appreciate brands that are agents of social change, but price and quality still matter, too. A recent report explains the priorities of young shoppers and describes how brands can take a stand on important matters.

  • Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    CoSchedule CEO Garrett Moon shares insights on marketing project management and leadership from his new book, 10x Marketing Formula: Your Blueprint for Creating "Competition-Free Content" That Stands Out and Gets Results.

  • Landing a Marketing Job: What Matters to Hiring Managers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Hiring managers for creative (nontechnical) marketing jobs value resumes in a traditional format and place the most emphasis on interview performance for entry-level candidates, according to recent research from The Creative Group.

  • How to Use Research to Write High-Converting CTAs and Tailor Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.

  • Benchmarking Your Email Metrics Post 'GDPR Cleanse'

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.

  • The Business Podcast Primer: The Right Way to Do What Is So Often Wrong

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Forget the fancy sound effects and music: B2B podcasts need to be informative, useful, and respectful of their listeners' time. Here are 11 tips for how to make your B2B podcast a success.

  • Five Myths About PPC... Busted! [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts some common PPC myths.

  • 30 Must-Know B2B Sales Prospecting Stats [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? When should B2B salespeople engage with potential buyers?

  • How to Sell on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.

  • How to Sell on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The number of businesses selling via social media is increasing even as you read, especially on the king of all platforms, Facebook. Here's how you can harness Facebook's potential as an online store for your products or services.