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  • 11 Important Skills for Modern Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Within a single generation, marketing and consumers alike have been transformed by technology, the Web, and social media. Not only marketers but also small business owners and entrepreneurs now have to continually up their marketing game to keep pace.

  • The Top Challenges Facing In-House Creative Teams: 2019

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Less than half of those who work on in-house creative teams say morale in their group is high, according to recent research from InSource and inMotionNow.

  • Employee Engagement: Three Ways to Improve Your Strategy and Approach

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    What's the overall aim of any business? More often than not, it's to increase sales. So, if your employees are engaged, that engagement almost always converts into better employee performance. As a result, you can expect to see an increase in sales.

  • Putting Heart Into Your Business: 'Heartificial Empathy' Author Minter Dial on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    'Heartificial Empathy' author Minter Dial shares insights on increasing empathy in yourself, your company, and even in your machines.

  • How Effective Is Your Brand on Social Media? Here's How You Can Measure That.

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Is social media helping us reach potential customers? After all, we're sweating blood to create social media content and investing in ad campaigns to help our content gain more visibility. Is all of that delivering business results? We should find out.

  • How to Optimize Your Site for Voice Search: A Comprehensive Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Voice search is changing how users search for information—and, more important for marketers and businesses, how websites provide that information in order to be featured in voice search results. Here's what you can, and should, do about that.

  • The Most Unacceptable Office Communication Habits and Manager Behaviors

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Workers say the most unacceptable communication habits at the office are using a speakerphone in shared spaces, gossiping, using all caps in emails, and replying all, according to recent research from Signs.com.

  • How to Get Marketers to Think Like Salespeople... and Vice Versa

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Some days, Sales and Marketing can seem closely aligned. Other days, it seems Marketing is from Venus and Sales is from Mars. But sales and marketing teams need to better understand each other, pursue shared goals, and work together more effectively—for the greater good of the company. Here's how to make that happen.

  • How to Build an Exceptional Newsletter, According to People Who Did

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to read, visually confusing, and lacking utility. But the top 10 were different. Some people behind a few of those top newsletters answer the question, What's your secret?

  • Three Creative Habits to Inspire You and Make You More Productive [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right habits to boost both creativity and productivity.

  • The Key to Effective Direct Mail Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories they are interested in, according to recent research from PebblePost.

  • How to Keep Your Email Marketing Strategy Relevant to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    At a time when we're reaching customers through more channels than ever before, it can be easy to assume your average Millennial is more likely to engage with an Instagram post or a Facebook ad than your humble email. But if that's what you think, you're missing out on reaching Millennial customers.

  • Three Ways to Prepare for the Future of Marketing and Your Future as a Marketer

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Marketing has been around for as long as humans have had something to sell. But in recent years just about every marketing tactic and delivery channel imaginable has quickly and drastically evolved. It's hard for us marketers to be sure of anything these days. Let's see what we can do about that.

  • The Technologies That Are Disrupting Digital Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Is there any facet of digital marketing that isn't being continually disrupted by technology? You name it: data-gathering, analytics, content creation and distribution, personalization, targeting, SEO... So which technologies should you be keeping a close eye on?

  • Why Testimonials Are B2B Companies' Most Important Marketing Tool

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don't want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that's what they get.

  • Five Surefire Ways to Boost Your B2B Marketing Content's Readership

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers' attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage your readership.

  • Press the Damn Button: Livestreaming-Expert Brian Fanzo on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business.

  • An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement?

  • Effective Measurement of ABM Depends on These Four Steps

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Before you can even start to measure the success of your ABM efforts, you've got to make sure four critical foundational components are in place. Here they are, along with how to set them up.

  • Five Real Content Strategies to Earn Brand Attachment

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The path to brand attachment—one level up from brand loyalty—is long, winding, and challenging. And you can't skip ahead or take shortcuts. Here's how to get there in five strategic steps.