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CONTENT TYPE: Infographic | TOPIC: Martech

With technology advancing at breakneck speed, AI can improve our workday—and our workplace productivity, in general. From simplifying procedures to evaluating information, Artificial Intelligence can provide indispensable assistance to marketers and their companies.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Most members of creative teams that develop content say they're struggling to keep up with the speed they are expected to work at and with the volume of work they're expected to tackle, according to recent research from inMotionNow.

CONTENT TYPE: Infographic | TOPIC: Email Marketing

Email remains a powerful and valuable means of business communication for sales, customer support, and account management teams—for businesses and marketers, in general. This infographic highlights email stats and email responsiveness best-practices.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Companies devote 24 hours to writing a request for proposal (RFP) and involve seven people in the process, on average, according to recent research from Loopio.

CONTENT TYPE: Infographic | TOPIC: Branding

Business ethics and social responsibility are a top consideration of customers and employees alike in the age of growing socioeconomic inequality, climate change, and environmental concerns. Being ethical and socially responsible is simply good business.

CONTENT TYPE: Chart | TOPIC: Customer Experience

Specialists say among the keys to customer experience success, the top 2 are delivering elegant interactions and providing speedy service.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. To help you put together your B2B content marketing plan of action, check out these benchmark statistics.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Most businesses are trying to develop an overarching strategy for their audience data, but few have managed to actually implement a strategy, according to recent research from Winterberry Group and the Interactive Advertising Bureau (IAB).

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results.