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  • 11 Signs B2B Marketing and Sales Teams Need a CRM [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    How can B2B firms tell when it's finally time to invest in a customer relationship management (CRM) system? The signs tend to vary among internal groups.

  • How to Close a Sale: 12 Tips for Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Salespeople and marketers have long been told that to succeed it is essential to ABC: Always Be Closing. But what exactly does that mean? Which tactics and strategies consistently encourage leads to say "yes"?

  • 15 Tools to Boost Your YouTube Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    This year, businesses have had to grasp at every opportunity to drive interest and sales. Luckily, YouTube has become a useful option. Video is great for user engagement, and YouTube can drive traffic—and leads. To that end, these 15 tools can help you optimize your YouTube content.

  • How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership.

  • Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider.

  • Four Successful Ways to Combine Inbound and Outbound Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as competitors even though, like salt and pepper, they're actually complementary.

  • Buyers Leave Your Clients. Find Them and Sell to Them Again.

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    We all want warm leads—those who already know us and our company—because they always out-convert cold leads. So how do you find more of those already-warm leads? Find the buyers who've moved on from current clients.

  • Five Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    In the fleeting digital world, empathy toward your customers is an invaluable asset. But companies that fail to let their audience peek into their own human side also fail to build trustful and lasting customer relationships. Doubly so in B2B. Here's how you can solve that problem.

  • The 'Purpose Gap' Facing Many B2B Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B professionals say it is important for their brand to have a clear purpose, yet few have embedded a purpose in their business, according to research from the Association of National Advertisers (ANA), Carol Cone On Purpose, and The Harris Poll.

  • A Guide to Effectively Qualifying B2B Leads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Effective lead qualification—the process of scoring prospects to determine how well they fit the profile of a valuable customer likely to convert—can deliver a big payoff for B2B firms.

  • Build Your Marketing Analytics Road Map to Growth

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    There's no room for error in the current marketing environment. But what's the best way to ensure that your strategy aligns with, and supports, bottom-line business goals? It starts with analytics. Sponsored by Alight Analytics.

  • How to Ask Great Questions at Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Asking the right questions at work is essential to learning information, building bonds with managers and colleagues, and getting noticed in important moments.

  • Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content.

  • The Ultimate Guide to Coming Up With Useful Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We all know the pain of staring at a blank page, waiting for inspiration to strike. This ultimate guide—full of techniques, processes, tips, and tricks—will explain how to capture, create, explore, refine, and implement those seemingly illusive ideas. Find out more.

  • How 'Tangential Content' Can Elevate Your B2B Company's Link-Building

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Links remain crucial to search engine optimization. But it can be tough for B2B brands, especially when there's no major launch or corporate-level change to attract publishers. Regardless, you can use "tangential content" to build links throughout the year.

  • How to Use Video for Every Stage of the Sales Funnel

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To get the most out of video marketing, use the sales funnel concept to tailor video content and messaging to buyers' stage in their purchase-decision journey. You'll improve the chances of conversion—and increase sales and revenue.

  • What Workers Want From Their Employers Right Now

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    As people confront the "new normal" brought about by the COVID-19 pandemic, their top asks of their employers are to be given more support in navigating work-life balance and more flexibility with where they work from, according to recent research from Glint.

  • Close the Marketing Performance Gap: How to Start Delivering on the Most Important Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The abrupt changes caused by Covid-19 have shocked our personal and work lives, forcing us to rethink how we do business. But some things have not changed—like knowing what the most important metrics are... yet not being able to improve in those areas. However, you can bridge that gap and drive revenue.

  • Four Marketing Approaches That Differentiate Successful B2B Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B firms that outperform the competition are more likely to focus on long-term marketing goals, test their marketing programs beyond digital channels, encourage marketers to take risks, and have distinctive brands, according to recent research.

  • Marketing Experts Reflect on Their 2020 Predictions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How do marketing experts feel about their 2020 soothsaying in light of the COVID-19 pandemic? To find out, PAN Communications asked some of the marketers who had shared their opinions at the start of the year to revisit their earlier predictions.