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  • New Channels, Better Targeting: How B2B Tech Marketing Is Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B tech and telco marketers say their firm plans to increase the number of marketing channels in its media mix in 2021 and to focus on driving efficiencies in targeting, according to recent research from WARC and Spotify.

  • When Should You Shelve Those Marketing Ideas? Use These Five Prioritization Tactics to Find the Answer

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers are notorious for loving new concepts. But how do you decide which ideas are immediately relevant and which ones can be stored for later? These five tips can help.

  • Struggling With Digital Communication? Here Are Five Ways to Nail It

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Digital communication is more important than ever, but many marketers are still wondering how to effectively handle engagement tactics and customer experiences in the virtual world. While forming your strategy, keep these five tips in mind.

  • Six Prerequisites for a Responsive Brand

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How quick are your brand's reflexes? In a world where brand response has to match the speed of social media feeds, you can't afford to be sluggish. Achieving responsive brand marketing means asking yourself these six questions.

  • RFP Benchmarks: Time, Staffing, and Win-Rate Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio.

  • Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations?

  • Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Marketers can truly have a fundamental impact on their audience's quality of life. Jasmine Gee joins us and shares how she's used marketing to help with the Covid-19 vaccine rollout and how she's connected with her audience in a profound way.

  • Nine Ways to Create Sponsorship Packages for Virtual Events

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Now that tradeshows and events have shifted to digital, sponsorship packages look much different. But there are still ways to attract sponsors and get their brands and offers in front of event attendees. Check out these nine useful tips.

  • Nine Tips for Creating SEO-Friendly Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links.

  • How IT Buyers' Researching Behaviors Changed in 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    The COVID-19 pandemic led IT buyers to spend more time learning about tech solutions last year and also led more buyers to rely on webinars while researching, according to a recent report.

  • Five Benefits of Influencer Marketing for Recession-Proofing Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    A pandemic-induced recession—when your customers are spending more time online—is the perfect time to be using influencers as part of your marketing strategy. Here are five major benefits of doing so.

  • Addressing Mental Health in the Workplace in 2021: Three Ways to Give Support

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The effects of the pandemic have taken a mental toll on everyone. In 2021, companies have a responsibility to address the stressors of today's work environment and provide mental health resources to support their employees, particularly in these three areas.

  • Making the Boring Interesting: Perk Up Your Writing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Writer's block, lack of creative inspiration, falling back on cliches and marketing-speak... if any of that ever happens to you, you're not alone. But by harnessing the secrets of storytelling and neuroscience, you can make any topic—even those that seem boring—interesting.

  • 2021 Best Practices for Busy Marketers

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

    All marketers have to be Swiss Army knives, but to be successful at demand gen you have to upgrade yourself to the Ultra-Military-Grade Leatherman of marketers. And when you devote so much time generating leads, the last thing you want to do is let them languish without a solid follow-up plan.

  • How to Drive Sales and Marketing Alignment in an Enablement Role

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    COVID has shown us that everything is connected—and in a business setting, connection requires alignment among departments, Sales and Marketing included. From a sales enablement perspective, here's how you can drive alignment.

  • Five Real-World Tips for Better Data Quality and Marketing Efficiency

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    A unified data strategy is incredibly important for companies seeking to improve their marketing efficiency, data quality, and customer journey. Here are five insights and recommended actions than can help.

  • The Most Important Email Marketing Optimizations

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers say enhancing personalization, testing designs, and using welcome/thank you automated messages are among the most important email marketing optimizations, according to recent research from Ascend2.

  • What B2B Marketers Need to Know About LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Did you know that LinkedIn is responsible for 80% of B2B leads generated by social media? That's one of the many data points about the social network covered in a recent infographic from SalesIntel.

  • The 3Cs of Marketing Success: Ride the Wave to Go Far in Work and Life

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    In 2020, several tidal waves disrupted traditional marketing. Luckily, as marketers, we've never been so well prepared to handle chaos. Stand out as a star marketer by equipping yourself with these three traits: the 3Cs of marketing success.

  • Why Marketing Automation Tools Are Essential to Businesses

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Automation is a huge advantage in B2B marketing, especially if you're conducting multiple campaigns across channels. But an automation tool can do more than send out automatic emails—it can transform the way your business operates. See how in this article.