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  • Three Priorities CMOs Should Be Focusing on Now

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Whether you're a big or small brand, today's consumers assume you know them and understand them—and can personalize their interactions with you online, offline, across devices, and so on. But where do you even start? Every CMO needs to consider these three key priorities.

  • Mobile Wallet Usage Around the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start.

  • The Online Platforms With the Greatest Amount of Offensive Content [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony.

  • The Top Influencers on Pinterest [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What are the most popular accounts on Pinterest? Which topics and subtopics do these accounts tend to cover? How frequently do they pin content?

  • Top 4 Reasons SMBs Should Use Paid Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it?

  • Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing

    Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and how you can use it to improve your bottom line.

  • Set Up Your Lead Generation System: A Six-Step Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Lead generation is a detailed process. This infographic provides insights that help you understand that process and lays out tips and best-practices to set up a lead-gen system in six steps.

  • Forget the Funnel: Join the Buyer's Journey With Lifecycle Marketing Instead

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Are you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with lead nurturing and trust-building via content marketing. It's lifecycle marketing, and here is how it works.

  • How to Use Social Media for Sales Research

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Sellers—and marketers—are crazy if they don't take advantage of the vast amounts of information about their buyers that's available on social media. And yet, they don't. Those who do... have a great advantage. Here are ways to research buyers on social platforms.

  • Naming Women's Brands and Products: What You Need to Consider in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    It is an interesting, complicated, and marvelous time to be a woman. Likewise, it is an interesting, complicated, and marvelous time to be naming brands catering exclusively to women. It's also a task fraught with missteps. So... what is the best approach to take?

  • Nine SEO Trends to Keep Pace With in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Your website is how customers find your business—and how you find customers. Which is why your site must be search-optimized. But search algorithms evolve quickly. You need to keep pace with SEO trends. This infographic helps you do that.

  • Agency Pricing Trends for Paid Search Services

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream.

  • When (and How) to Use Marketing Automation: Katie Robbert on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Katie Robbert, CEO of analytics firm Trust Insights, explains how automation can make your job easier and your marketing better.

  • Game of Time: How to Slay Productivity-Killing Dragons [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What can professionals do to make the most of their time at work? Which approaches, tips, and tricks help to slay productivity-killing dragons?

  • Site Speed Is Key for SEO in 2019 (and Beyond)

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    How often have you clicked on a search result and then clicked away because the site didn't load quickly? A lot? Yes, that's common. In 2019, site speed is the name of the SEO game. You can either keep up with speed expectations, or you can lose out.

  • Move Over, Social Platforms: Niche Online Communities Are the Wave of the Future

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Because of the many benefits they provide, specialized online communities that cater to specific interests, including specific brands, have begun to emerge. That's because they can be what traditional social platforms can't: true communities for the like-minded.

  • How to Align Sales and Content Marketing Teams

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here's a three-step guide to creating that kind of company atmosphere.

  • Customer Satisfaction 101: A Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    This infographic guide outlines the impact customer satisfaction has on a business, key drivers of customer satisfaction, three metrics of customer satisfaction, and four principles for improving customer satisfaction. Worth your time to take a look!

  • The ABCs of AI in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    "Artificial intelligence": you've heard the term, you know it's a trend, you know you're "supposed" to be using it... But if you were asked to explain in a few short sentences what it means for marketers, could you do it? If not, then you've found the right article.

  • Event Intelligence: What It Is, Why You Need It, and How to Get There

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Event Marketing

    "Event intelligence" is the latest buzzword in the meeting and event industry, and there are a lot of questions surrounding it, such as how exactly it helps planners and marketers, what technologies come into play, and even what event intelligence is. This article sheds some light.