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  • How to Conduct Effective Audience Analysis in Six Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's impossible to connect with a crowd of faceless nobodies. You have to know whom you're marketing to if you want your marketing to be effective. Audience analysis can help. Here's how to get started.

  • Why Web Accessibility Is the Ideal Business Opportunity for Agencies

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Websites

    You might think your website gives a peak user experience. But have you considered all your potential customers? Accessibility solutions can open the door for people who might otherwise be unable to fully use your site—and it's good for business, too.

  • Email Marketing Benchmarks: Trends From 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor.

  • Four Ways Marketers Can Look After Their Mental Health [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic explores four ways to maintain happiness and creativity: being mindful, setting boundaries, getting enough rest, and celebrating wins.

  • Social Media Marketing Strategy: How You Can Succeed in 2022

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Social Media Marketing

    How can your social media marketing stay current as the platforms continue to evolve and consumer use of social networks diversifies? Tune in to this webinar to discover what you need to know to create and maintain a social media marketing strategy that's relevant in 2022. Sponsored by Tinuiti.

  • Better Funnel. Better Retention. [B2B Content as CX Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

    The road from prospect to paying customer is filled with twists and turns. What if your content is great at answering questions... but those answers aren't what your customers are looking for or need? In Session 4 of the B2B Content as CX Working Webinar series, you'll identify how to use feedback to improve the customer's journey to strengthen your funnel... and your relationships. Register now to work with Jeannie Walters, Certified Customer Experience Professional, and discover how to improve your content over time using customer feedback.

  • Podcasting for B2B Marketing Thought Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started.

  • Seven Perks of B2B Marketing and Sales Alignment [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic looks at seven perks of Marketing and Sales alignment, including how it drives better marketing strategies and faster growth.

  • B2B Marketers' Biggest Demand Generation Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2.

  • B2B Product Strategy: How to Market to Both Enterprise and Self-Serve Customers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B companies with a product-led growth strategy tend to start out with individual, self-serve customers but then scale to sell to lucrative enterprise buyers. At that point, you shouldn't ignore your self-serve market. You can do both.

  • How to Create Automated Data Studio Reports for Campaign Performance

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option.

  • Six Killer Mistakes That Ruin Your Demand Generation Results

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

    We help a lot of marketers and business leaders untangle their demand generation efforts. This e-book shares the top 6 Demand Gen Mistakes we see regularly. We've also included some helpful exercises to flesh out exactly where it's going wrong.

  • Five Ways to Identify a Good Brand-Naming Consultant

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Not all of us can be good at naming things, which is why we have brand-naming agencies and experts to make sure a new name rolls right off the tongue. This article gives five ways to tell whether a brand-namer is worth your while.

  • CMO Survey: The Biggest Obstacles to Growth in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Chief marketing officers cite talent/labor issues, supply chain issues, and inflation as the biggest potential obstacles to growth in 2022, according to recent research from Chief Outsiders.

  • How Brands Should Engage on Twitter [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, topics, and engagement approaches for Twitter.

  • Get Customers Through Your Digital Door [B2B Content as CX Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

    Strategy and Content are a great start to answering your prospect's questions. But how can you know when they'll want your content? Work side-by-side with Jeannie Walters, our CCXP, to map this specific part of your customer's journey. With this plan in hand, you'll know exactly how to provide prospects with the right content at the right time. Register for Session 3 of the B2B Content as Customer Experience Working Webinar series.

  • Building Communities and the Future of Event Marketing: Mia Masson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Event Marketing

    Mia Masson talks about the upheaval the event industry has experienced over the past two years, what the future of events looks like, and why building a community—even by accident—is a must for all marketers.

  • Third-Party Cookies in Chrome Will Soon Be Gone. Are You Ready to Act?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We all know that the death of third-party cookies is imminent. But have we considered how to plan for other data collection methods? And what methods have been proposed? This article breaks down what you need to know.

  • Four Ways to Give Your Podcast a Creative Boost [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to shine through, and getting out of your comfort zone.

  • How to Maximize Your Digital B2B Marketing Strategy With PIM

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    A product information management system sorts, organizes, and updates your marketing assets for you. Sort of like a sentient library card catalogue. Now that would be cool. Lucky for you, PIM can be almost that cool.