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  • Intent Data's Signals: Cracking the Code, Part 2

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Robust data paired with predictive analytics is essential for modern sales and marketing leaders. It makes it possible to do things we could never do otherwise—even with rooms full of intel-gatherers and decoders trying to interpret data. Here are just a few examples.

  • Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first.

  • 12 Boosts for Speeding Up Your Content Campaign Delivery [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How can you get relevant content in front of your audiences more quickly? This infographic from Uberflip provides 12 boosts you can make to speed up your campaign delivery.

  • SEO Expert Survey: Traffic, Budget, and Time Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Search engine optimization (SEO) professionals say most of their clients had an increase in traffic to their websites in the last year, according to recent research from Search Engine Journal.

  • Pitch Decks: How to Avoid the Dreaded Frankendeck

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Here it comes... OH NO... it's the pitch deck that's been tampered with so many times it's barely recognizable as a presentation! It's the FRANKENDECK! Quickly: here's how to spot one and get it back on track.

  • Revenue Operations: The New Leader of Go-to-Market

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Feeling stuck in a certain stage of your business maturity? Siloed data and a disconnect between departments might be the culprit, and appointing a RevOps leader could solve the problem.

  • Growing and Changing: The Evolution of the Podcast Audience

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half of 2020, with growth driven by lighter listeners and at-home listeners, according to recent research from Nielsen.

  • These Five Tactics Will Help You Outrank Your Competitors on Google

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help.

  • Brand-to-Demand: A Powerful Approach for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This recent infographic from LinkedIn Marketing Solutions explores how focusing on both brand and demand marketing can drive exceptional performance for marketers.

  • How to Navigate the New Era of Field Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Field marketers—and those who manage them—know first-hand how tough the past year-and-a-half has been. But it's time to look ahead and prepare to navigate a new world. You'll need smart strategies to overcome common field-marketing challenges, and innovations that will help you overcome new ones, so you can exceed your goals. Sponsored by Splash.

  • The Digital Pivot to Online Marketing: Eric Schwartzman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues that an effective transformation to online marketing requires owned media and new platforms.

  • Intent Data's Signals: Cracking the Code, Part 1

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    With first-, second-, and third-party intent data, marketers have the information they need to better understand their customers. In this first of a two-article series, learn about the types of intent data and methods for obtaining them.

  • How to Meet Customers' New Expectations With Tried-and-True Customer Service Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here's a good place to start: customer service best-practices.

  • 12 Key Benefits of Influencer Marketing for Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for brands.

  • Working From Bed: The State of Home Workspaces in 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Nearly two-thirds of people who are working from home say they have worked from their bed, according to recent research from CraftJack.

  • Voice-of-the-Customer Data: The Key to Human-Centered CX

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Personalization and ABM are now the name of the game in B2B marketing,. But the secret to their success lies in collecting—and using—voice-of-the-customer data. Find out more.

  • Why Marketing Maturity Needs to Be Top-of-Mind in Today's Digital Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As a result of the pandemic, many businesses have developed newfound responsiveness and resiliency and are ready to evaluate and optimize their marketing strategies. A marketing maturity framework can help.

  • How to Build Thought Leadership

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    If thought leadership is important to your company—and its bottom line—you need to make sure you've got the right "thought leaders" telling your brand's stories. Get ready to learn about today's best strategies and tactics for implementing and scaling a successful thought-leadership program.

  • How Including Links in LinkedIn Posts Affects Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Do LinkedIn posts with links or those without links garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn posts from 883 brand pages.

  • A Media Data Model: What It Is and Why You Need One

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Advertising is in the middle of a transformation. Transparency, trust, and privacy are significant concerns; technology proliferation and regulatory changes are happening regularly. It's time to stop wasting money and start tracking your media spend with a media data model.