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CONTENT TYPE: Chart | TOPIC: Martech

The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

CONTENT TYPE: Infographic | TOPIC: Career Development

This infographic looks at the nine defining traits LinkedIn researchers say will be needed for tomorrow's exceptional B2B marketing teams.

CONTENT TYPE: Infographic | TOPIC: Martech

Chief information officers (CIOs) are focusing heavily on investing in artificial intelligence and learning about artificial intelligence this year, according to a recent survey.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Branding

This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's biggest brands are benefiting from personalization and consistency.

CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? To find out, researchers surveyed 400 B2B marketing and sales decision makers.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

CONTENT TYPE: Infographic | TOPIC: SEO

According to this recent infographic, traditional search engine optimization strategies may be missing two key components: multimedia and engagement.