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  • 11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.

  • The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.

  • The Most Successful Types of B2B Influencer and Brand Collaboration

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.

  • How the B2B CMO Role Is Evolving [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research from LinkedIn.

  • The Case for Incorporating External Events Into Your Media Mix

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Business events—conferences, partner meetings, product launches, customer experience summits—can deliver both short and long-term marketing ROI... in various forms. Learn more now.

  • Foundational ABM Building Blocks

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Getting an account-based marketing (ABM) program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge. Discover how to manage the essential elements of ABM for success. Sponsored by ZoomInfo.

  • 11 Best-Practices for Onboarding Sales Staff [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    How can you ensure that your new sales hires are set up to succeed? To find out, researchers looked at organizations that rate their sales onboarding programs as extremely or very effective.

  • AI's Tug-of-War: Balancing Innovation and Integrity in Marketing Communications

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI is transforming marketing and communication strategies, offering both opportunities and risks. Read more.

  • Optimize Lead Generation With AI

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Systematize your lead gen and nurturing workflows to identify where (and how) AI can benefit you the most. Pam Didner shares the AI-backed optimization strategies that reduce your workload, save you time, and improve your content—and how to program these tasks for repeated success.

  • How to Recruit Top-Tier Digital Marketing Talent

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. Read more.

  • LinkedIn Data: The Most In-Demand Marketing Skills in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.

  • Google's AI Overview: Impact on SEO, Marketing, and Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore the impact of Google's AI Overview on SEO and more broadly on marketing and advertising. Learn more.

  • Enterprise CMO Tenure and Hiring Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The average tenure of chief marketing officers at large corporations has stabilized and is now in line with other C-suite executives, according to recent research from Spencer Stuart.

  • The 25 Companies With the Best Reputations in the US [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Nvidia, 3M, and Fidelity Investments are the high-profile companies with the best reputations among consumers in the United States, according to the 2024 Axios Harris Poll 100 reputation rankings.

  • Your AI Needs a Human Copyeditor

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.

  • Color Psychology and Symbolism in Logo Design [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Which feelings and emotions do different colors in logos elicit? To find out, researchers surveyed 285 professional graphic designers.

  • How AI Adoption in Sales Enablement Is Changing RevOps

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more.

  • The Marketer's Guide to AI-Powered Content Strategies: From Insight to Action

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Effectively targeting your B2B market requires a deep understanding of your audience, so your marketing resonates with their needs. Jason Hunt uncovers the steps to using AI to gather market insights, create impactful content strategies, and build lead magnets that drive results.

  • The Biggest Barriers to Improving Company Culture

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What prevents companies from fostering a better corporate culture? To find out, researchers conducted a survey in March 2024 among 440 professionals in Australia, Canada, the United Kingdom, and the United States.

  • Start/Stop/Keep: A Better Customer Engagement Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how the Start/Stop/Keep technique can transform your customer engagement strategy. Embrace feedback, act on it swiftly and effectively. Read more.