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  • Three Data-Led Content Marketing Predictions for 2024

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.

  • Why You Need a Brand Style Guide (Even If you Think You Don't)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to.

  • Eight Steps to Ensure Brand Safety With Influencer Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps.

  • The Do's and Don'ts of Generative AI for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic looks at steps businesses should take—such as creating a workflow where a human reviews every piece of AI-generated content—as well as things to avoid, such as putting sensitive information into AI tools.

  • From Prospects to Pipeline: Mastering the Use of AI in Your Landing Pages

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Discover how to use AI to create five- and six-figure landing pages that transform prospects into sales-qualified leads in a matter of days or weeks—not months or years. Mary Owusu (CEO at Sprint Marketer) reveals the secrets to high-converting landing pages… and how AI can 10x their performance.

  • How Repurposing Content Benefits Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe.

  • LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Advertising & Promotions

    This insightful conversation with LinkedIn ads expert AJ Wilcox ventured deep into the realm of LinkedIn advertising, unraveling myths, discussing hurdles, and sharing actionable tactics that every B2B marketer needs to know.

  • Your First-Party Data Journey: Key Milestones for Maximizing Value

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are.

  • Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

  • Micro-influencer vs. Nano-influencer: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at what makes an influencer "micro" versus "nano" and how businesses can harness the power of each of those influencer types.

  • What PR and Comms Teams Do Best

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Which tasks do PR and communications teams excel at? Which tasks are they struggling with most? To find out, researchers conducted a survey among 427 senior-level PR and comms professionals globally.

  • How Salestech Can Embrace Customization at Scale

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.

  • How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.

  • Frustrated With Marketing Automation? How Feature Bloat Is Undermining Your Efficiency

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    In the race to build bigger and better solutions, martech vendors have ended up with so much "extra stuff" in their products that doing even basic work has become difficult. The result for marketers: frustration and wasted time. What can be done?

  • Five Powerful Benefits of Chatbots in B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    When businesses use chatbots, they improve engagement, lead generation, and customer experience. But what, exactly, can chatbots do for marketers? Here are the top 5 benefits.

  • The 25 Most Valuable Brands in the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Tech giants Apple, Microsoft, Google, and Amazon are the world's most valuable brands in 2024, according to Brand Finance's annual ranking.

  • Using AI for Email Marketing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    AI can write content—but that's not the only way to use AI in your email marketing! Erica Salm Rench (COO at rasa.io) shares how AI can automate your repetitive tasks with AI, provide personalized content recommendations, and more. Streamline your email workflow with efficient AI tools.

  • How CEOs Feel About CMOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What grade do chief executive officers give chief marketing officers? Do CEOs think CMOs are bold or bureaucratic? To find out, researchers surveyed 150 CEOs at US companies that have 100+ employees.

  • Discovering the Brain Science That Drives B2B Buyer Behavior | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior.

  • Customer Data Platform vs. Customer Engagement Platform: Differences and Use-Cases

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies.