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  • Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.

  • TikTok Is Now Gen Z's Top Social Platform for Product Information

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.

  • Maximize ROI: Strategic Budgeting for B2B Website Redesign

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Websites

    Discover why strategic website redesign budgeting is crucial for B2B success and how to balance short- and long-term investments. Start planning now.

  • Five Tips for Leaders to Effectively Implement OKRs

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more.

  • 10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.

  • What Drives B2B Purchase Decisions: Personal vs. Professional Considerations

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.

  • The Eight Laws of B2B Tech Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. Here are eight such "laws" of B2B tech marketing.

  • How TikTok's Generative AI Features Impact B2B Marketing Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.

  • How to Write Better Emails

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Eman Ismail shares email insights that connect with your audience, getting more opens, more clicks, and more sales. Don't let your brand's emails get lost in the overcrowded inbox. Stand out with these effective email marketing methods.

  • The Impact of Generative AI on Press Releases

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.

  • How B2B Brands Can Stand Out With SMS Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Discover how B2B companies can use SMS marketing to stand out by focusing on personalization and delivering value. Read more.

  • Email Promotions Tab Hysteria Is Back! (Thanks, Apple)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should be a major concern. Read more.

  • How US Small Businesses Are Using AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.

  • 10 Basic Elements of Design [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at 10 fundamentals of design: lines, color, shape, space, texture, typography, scale, emphasis, balance, and harmony.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    Make the most out of every email you send. Join us at our Email Marketing Friday Forum where three industry experts reveal their trade knowledge and share tactical tips to make your email marketing more effective. Sponsored by Exclaimer.

  • Visual Communication Mastery: Streamlining Marketing Workflows

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

    Enhance your brand identity with strong visual communication! Discover how to create compelling visuals, streamline your team's workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio. Sponsored by Canva.

  • Generative AI vs. Predictive AI: What's the Difference? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic explores what separates generative AI from predictive AI, how they can be used in different application areas, what the benefits of each are, what the limitations of each are, and what the future may hold for them.

  • Reversing the Revenue Decline: Three Crucial Steps for Marketing Agencies in 2024

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.

  • Creative Compliance: Effective Writing for Regulated Industries

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Ahava Leibtag uncovers practical strategies to align your marketing efforts with both regulatory requirements and business objectives. Discover the power of clear, accessible content that captivates your audience—in any industry.

  • Get Your Message Into the Inbox: The Importance of Warming Up a Business Email Account

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more.