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  • The Missing Element in B2B Marketing Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You may think you have all the data you need to create effective marketing campaigns, but this article argues that many marketers overlook a crucial data type.

  • How Effective Are Marketers at Running Different Types of Events?

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according to recent research from the CMO Council and Cvent.

  • SCALE With ABM

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Broad outreach and generic marketing don't speak to your target audience or land the right leads for your B2B brand. Learn how you can use account-based marketing (ABM) to optimize and personalize each touchpoint along your customers' journey to produce higher ROI than other marketing strategies. Sponsored by Terminus.

  • The Purpose of Content Marketing for B2B vs. B2C Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly.

  • Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email sequence.

  • What People Think of the Metaverse [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it?

  • Customers Crave Self-Service Content [B2B Content as CX Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

    Your customers want to consume your content before talking with sales. Design an outstanding customer experience around your self-service marketing content in Customers Crave Self-Service Content. Join Jeannie Walters, CCXP, in Session 1 of her B2B Content as CX Working Webinar series.

  • How B2B Brands Can Use Purpose to Win in the Marketplace

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Public perception around purpose-driven brands is changing. Find out what top B2B brands are doing in lieu of catchy marketing slogans to emphasize a higher purpose.

  • The Four Eras of B2B Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Are you still a marketing dinosaur? This description of the four B2B marketing eras can help you find out so you don't become extinct.

  • Six Ways to Make Your Commute Productive [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic covers six ways to make your commute more productive, from visualizing the day ahead to listening to driving meditations.

  • How to Conquer Remote Selling Challenges and Reach the Top of the Leaderboard

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Everything's gone remote! But that doesn't mean friendly competition with your coworkers has cooled. Here are four ways to take on the challenges of remote selling and emerge triumphant.

  • Email Security: Why You Need DMARC for Marketing, Too

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email security doesn't only stop cyberattacks and opportunistic hackers; it actually improves your brand reputation. If you're not yet implementing DMARC, this article explains why you should.

  • Brands That Had the Biggest Jumps in Value in 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research from Brand Finance.

  • The Missing Piece of Revenue Intelligence: Content Engagement Data

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Rapid changes in revenue operations, revenue intelligence, and sales engagement can be confusing for marketers who are focused on content value. That's because their teams have incomplete data. Here's what's missing.

  • The Top Social Networks With B2B Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research from Sagefrog.

  • How 'Link In Bio' Impacts Instagram Performance [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from 92,724 brand pages.

  • Top 3 Ways to Drive Revenue in 2022 and Beyond

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    You know digital outreach helps drive brand awareness and revenue. But your audience craves something more—a more personalized approach. Learn how marketers are generating qualified leads and exceeding their revenue goals by blending traditional outreach with personalized experiences. Sponsored by Sendoso.

  • Plan for Growth [Digital Brand Activation Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    You've launched your campaign and your team is excited. And to get to the next level, you have to evolve like a marketer! Discover what metrics matter—and why—in our final session of the Digital Brand Activation Working Webinar series. Join branding expert Nick Westergaard in this PRO-exclusive Working Webinar. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

  • The Importance of Revenue Operations in Your Organization: Jen Spencer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    The reason you're just now hearing about RevOps everywhere, says SmartBug Media CEO Jen Spencer, is because leaps in technology are redefining the architecture of companies.

  • Eight B2B Visual Content Marketing Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas.