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  • What Are You Going to Do About Your Outdated B2B Buyer Personas?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.

  • Audio Marketing: From Radio to Clubhouse [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers.

  • Top 3 Ways Customer-Preference Management Can Help B2B Marketers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Do you have a solid grasp of your users' preferences, including how, and how often, they want to be contacted by you? Most marketers have room for improvement in this area—and the opportunity to boost loyalty and revenue. It's time to up your preference-management game. Sponsored by OneTrust.

  • Social Media Retargeting: The Benefits of Drawing Your Customers Back In

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Social media retargeting is a valuable tactic in improving brand awareness and recognition during the buying process—and not just for consumer products, but B2B services as well. Learn more in this article.

  • Wonderfully Weird Ideas: Scott Trobaugh and Cliff Lewis on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    No two people are better-suited to help us move into a world of weird marketing—marketing based on ideas derived from divergent thinking—than Scottt Trobaugh and Cliff Lewis from Godfrey. Let's bring the weird to B2B marketing.

  • Which Countries Hate Online Ads the Most? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    In which countries are people most interested in online ad blocking? To find out, Surfshark looked at every country’s search volume for the top ad-blocking software relative to its population of internet users.

  • How to Build and Lead an Adaptable Marketing Team

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Career Development

    The process of hiring and retaining marketing talent is more challenging than ever. From attracting the right candidates to supporting virtual teams to ensuring compensation is in line with what's expected in this new normal—there's a lot marketing leaders need to manage. Sponsored by Robert Half.

  • Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.

  • How Not to Give a Great Presentation

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.

  • Why People Unsubscribed During the Pandemic

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, etc.) during the COVID-19 pandemic, according to recent research.

  • How to Create Successful B2B Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketers have many partnerships—with intermediaries, customers, and others. Some are close relationships, and some aren't. How can you tell what type you need? And if want a close, long-term, and profitable B2B relationship, how can you ensure it will be?

  • Senior Marketers Are (Very) Optimistic About the US Economic Outlook

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most senior marketers are very optimistic about the US economic outlook and plan to increase their marketing spend over the next 12 months.

  • 20 Content Stats Modern Marketers Should Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the many interesting stats covered in this infographic from SalesIntel.

  • Doubleheader Event: Demand Generation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Demand generation is a critical tool in a marketer's arsenal. But it's also an ever-evolving discipline—and if you don't keep up, you'll be left behind. It's time to make sure your demand gen efforts are well matched to your increasingly savvy target audiences. Sponsored by Sendoso.

  • Why You Need to Align Marketing to Business Goals

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    If you could do one thing to your marketing to make a sustainable difference in your ability to impact the business, it's to change what you measure.

  • Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For many, the threat of an economic crisis inspires fear and uncertainty. But strategic, smart wins can still happen if you reframe your messaging and shift your focus. Here are four tactics to use.

  • How to Create Better Content by Conducting Better Interviews: Jay Acunzo of '3 Clips' on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content.

  • 11 Home Office Decor Ideas to Improve Productivity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    A good home office setup can boost efficiency and promote problem solving. So, how should you decorate?

  • Account-Based Marketing: A Key B2B Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Account-based marketing is a major trend in B2B marketing. Many marketers have secured funds for it in their 2021 budgets. But what does ABM actually mean, and what is it good for? Find out here.

  • 10 Tips for Boosting Employee Engagement and Creating a Happy Workplace

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Happy and engaged employees are more creative, innovative, and dedicated than their unhappy counterparts. They're also more likely to stick around long-term. Here are 10 things you can do to keep them engaged.