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  • The How and Why of Experiential Marketing: 7 Tips to Do It Right

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.

  • Marketing in Controversial Markets: How to Build Trust

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing controversial products or services—such as cannabis and cosmetic surgery—involves more than following rules and regulations. The legal and ethical landscape in those markets is dynamic, continually creating hurdles and challenges for marketers. Here are five marketing strategies to help educate consumers and build trust in controversial markets.

  • Five Challenges Standing in the Way of Email Marketing ROI

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Done right, email marketing delivers results that outperform just about any other channel's. Done wrong, you leave money on the table with every send. So what are the roadblocks that stand in the way of optimizing email ROI?

  • Navigating Your (Marketing) Future With a Digital Map: Jeremiah Owyang on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the six digital eras and how future trends will affect marketers.

  • The Average Tenure of Top Consumer-Brand CMOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart.

  • Five Steps to Building Trust With Thought Leadership

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program.

  • Keep Consumers From Cheating on You: Foster a Community to Stay Together

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Marketers have long sought to encourage brand loyalty, but their tactics are falling short. Marketers still make two big errors when using traditional loyalty tactics: trying to develop a relationship built on transactions; and not listening to consumers. Here's what to do instead, in three steps.

  • How Connected Devices Are Reshaping Consumer Behavior in 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior?

  • How to Write Cold Emails to Millennials and Get a Response

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate?

  • Marketing Department Roles and Salaries [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures—and marketing salaries.

  • Brand Video Benchmarks: Length and Engagement Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research from Vidyard.

  • Interactive Content and the Future of Live TV

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Fortnite's live performances and Netflix's new ventures are evidence that younger audiences' expectations of content are changing: They don't want to just watch it, they want to experience it. What will be the next way to grab mass audiences' precious time and attention?

  • The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.

  • What 4.7 Billion Interactions Reveal About Customer Experience: Mark Smith of Kitewheel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Mark Smith of Kitewheel shares research findings from the 2019 State of the Customer Journey report, and explains how the data reveal B2B as the biggest growth sector in customer journey management.

  • Six Ways to Be More Genuine in Your Customer Interactions

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today's consumers have endless options, so they expect you to compete for their brand love. That's why forging a genuine connection with them is so important: It will secure their loyalty.

  • Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for ways to do that.

  • The Personality Traits of Top Digital Marketing Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What does the language used in tweets by popular digital marketing influencers reveal about their personalities? Which personality traits do marketing influencers tend to have in common?

  • Experiential Event Marketing: Set Up Your Brand for Success (8 Do's, 4 Don'ts)

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Tradeshows, conferences, live events in general have become essential components of exceptional marketing strategies. No other medium works better to create an emotional bond between your brand and its customers and prospects. Of course, there are right and wrong ways to approach live events.

  • Event Planning: What You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. See what event planners have to say about how to put together an event.

  • The Path to Finding Your Ideal Ad Creative

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    Creative assets that attract attention and leave a lasting, positive impression can pave the way for business growth. But marketers and advertisers often have trouble with crafting great visual and messaging assets. This article will help.