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  • The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.

  • Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    How can you ensure that your marketing campaigns will be engaging, memorable, and compelling? By testing via a "message map" pre-launch. This infographic explains how.

  • Enable Sales to Close the Deal

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 3 of 4: Want your best shot at improving sales and gaining market share? Help sales answer buyer questions! Discover what content the sales team needs to engage customers and close the sale... and include that content in your new Go-to-Market Plan.

  • The Three Pillars of Winning Communication—Value, Passion, and Connection | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Communications

    Framed as a discussion about business communication, this week's episode of the Marketing Smarts Live Show and all the wisdom and banter contained therein could pertain to all walks of life, personal and professional.

  • A Five-Step Framework for ROI From Personalized Customer Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Although its importance is never denied, "personalization" in marketing can be such a nebulous word. Is it even measurable? How do you find out whether it affects the bottom line? Check out this five-step guide.

  • How Marketing AI and Automation Are Helping Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.

  • Analytics Tomorrow: The End of the Ad Hoc Question

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    Stuck running reports on-demand or building dashboards with your marketing data? With new AI tools, you can start finding—and sharing—business insights that have real impact! Digital visionary Jim Sterne reveals how these tools can upgrade your work and your career—making you the trusted adviser you should be.

  • Iron Chat(GPT)! Whose Prompts Will Reign Supreme?

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Do you have what it takes to whip up smooth-as-pudding prose from ChatGPT? Then put your prompts to the test! In this session, volunteers compete to generate great marketing content that amazes and astounds our illustrious judges, Ann Handley and Christopher S. Penn. Winners get prizes and accolades. Will your prompts reign supreme?

  • The State of In-Person B2B Events in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.

  • Four Key Benefits of Using a CRM for Content Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four key benefits that a CRM can deliver.

  • Nine Strategic Content Repurposing Tips

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The benefits of repurposing content are well-known. But you can't just pick a random blog post off your website and convert it into a random content format. Keep your repurposing strategic with these nine tips.

  • Developing an Indispensable Brand-Inspired Growth Strategy | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Branding

    A brand may be successful, but if it doesn't change and grow, it can easily stagnate. How far can you stretch the boundaries of your brand into new products and markets without overstepping?

  • 10 Essential Tips for Successful Event Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success.

  • 10 Ways to Create More Content in Less Time

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    If your sales pipeline endlessly requires content to fuel business growth, it may feel like you're always playing catch-up. But there are ways to speed up your content creation. In this webinar, you'll get 10 actionable tips on how to create more content with fewer resources—in less time. Sponsored by Canto.

  • The Differences Between Marketing and Branding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The terms "marketing" and "branding" are sometimes used interchangeably. However, whereas there is overlap between the two disciplines, they are not necessarily the same.

  • Generative AI-Powered Conversations and the Conversation Automation Index: David Greenberg on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation about conversations: AI-powered conversations, conversational metrics, conversational benchmarks, and more.

  • What to Prioritize in Marketing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 2 of 4: Your company believes in the product, and distribution is in the works. Now the company needs your marketing to get the buyers' attention! Learn how to fill your Go-to-Market Plan with marketing tactics that make your executives, management, and customers happy.

  • Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Customer Experience

    In the latest episode of the Marketing Smarts Live Show, Demandbase's Justin Levy emphasizes the importance of partnerships over transactions—i.e., mutually beneficial activities. That's a particularly important approach in the case of B2B influencer marketing and private communities.

  • Top 3 AI Tools for High-Quality Content Creation

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Everywhere you look, another tech company is debuting its version of generative AI. So which tools are actually a good investment for content marketers? This article takes a look at three tools that offer unique strengths in content creation.

  • Healthcare SEO Trends for 2023: AI to the Rescue?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra.