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  • Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads.

  • Brand Guidelines: It's High Time to Revamp How We Create and Use Them

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it's coming from and in what format? If not, it's time to start making some important changes.

  • Why and How to Use LinkedIn Articles for Content Marketing (With Real Examples)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal—if you use the right approach. Read more for practical advice and real-world examples.

  • The State of Public Relations: COVID-19's Impact on the Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling with more burnout and stress because of the pandemic, according to recent research from BuzzStream and Fractl.

  • How to Create Engaging Instagram Carousel Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network.

  • Productivity, Time, and Money: The Benefits of Remote Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    The COVID-19 pandemic has forced many companies to shutter offices and ask their staffs to work from home. While this shift has been hugely disruptive, it may also benefit both businesses and employees in key ways.

  • Set Your Marketing Ablaze: Ryan Stewart Talks Cannabis Marketing on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    To celebrate episode 420 of the Marketing Smarts podcast, Webris founder and CMO Ryan Stewart joins us to discuss cannabis marketing for B2B and B2C organizations.

  • Three Ways to Personalize Your Next ABM Campaign to Close More Deals

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Business buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful.

  • The Biggest Challenges With Executing Account-Based Marketing Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    The two biggest challenges facing companies trying to execute account-based marketing (ABM) programs are data quality issues and a lack of budget, according to recent research from Demandbase.

  • Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Unusual times call for unusual thinking and strategic engagements. In the current business environment, to fully realize the objectives of live events that can't take place, take the path mapped out in this article to deliver an experience that exceeds expectations.

  • Marcomms Is Different From Crisis Comms: Here's How to Handle Crises

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Best advice for a marcomms leader to handle a crisis? Take off your marketing hat for a moment because your marcomms experience won't get you very far. But if you need to tackle a menacing issue or an emerging crisis—and you don't have years to retrain—here's how to handle a crisis now.

  • Moneyball for Marketing: The Art of Winning an Unfair Game [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    You may not be in the baseball business, but there's a lot you can learn about marketing from Oakland Athletics VP of Operations and former General Manager, Billy Beane. This webinar is no longer available, but you can get a taste of what you missed by watching the after show on-demand.

  • Outsourcing Content Marketing? Here's How to Make That Partnership Successful

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Outsourcing content creation and relinquishing some control over your content can be stressful. But you can maintain a collaborative relationship with your content partner to execute a content strategy that achieves your content marketing goals. Here's practical advice for doing that.

  • How COVID-19 Is Affecting the B2B Exhibition Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Nearly three-quarters of organizers of B2B exhibitions say they've had to cancel at least one in-person event because of the COVID-19 pandemic, according to recent research from The Center for Exhibition Industry Research (CEIR).

  • 21 B2B Lead Gen Strategies to Aid Your Marketing Efforts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping to drive revenue and ensure sustained growth.

  • Lead Gen: Building & Maintaining Key Relationships

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

    Lead generation is no longer about just filling the top of the funnel. It's imperative that we, as marketers, start building real and lasting relationships with clients, prospects, and customers from day one.

  • Mastering the Content Lifecycle: The Key to Transforming Your Customer Experience

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    In a world where personalized customer experiences are now expected as standard, where does that leave brands and their marketers? The time has come to master our content lifecycle and fuel personalized experiences. And here's the key to doing that.

  • SEO Keyword Strategy for B2B Content Development

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right.

  • A 12-Step Checklist for Creating Good Website Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization.

  • Turn Training Into Fun and Games (Literally): Level Ex CEO Sam Glassenberg on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Sam Glassenberg, founder and CEO of videogame company Level Ex, explains how his team is revolutionizing education by developing videogames that train medical professionals to diagnose, perform procedures, and more.