Resources for Marketing Professionals

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Business Video Benchmarks: Content, Engagement, and Distribution Trends

Chart

CONTENT TYPE: Chart | TOPIC: Marketing Content

Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution.
Content Marketing Salaries: Pay Ranges for Seven Common Job Titles

Chart

CONTENT TYPE: Chart | TOPIC: Career Development

What are the salary ranges for some of the most common content marketing jobs? To find out, Managing Editor conducted a survey of 387 content marketers.
Best-Practices for Reaching and Marketing to the C-Suite Audience

Article

CONTENT TYPE: Article | TOPIC: Marketing Strategy

How can marketers successfully market to the C-suite? By making meaningful connections with personalized, immersive brand experiences on the most effective channels. Find out about those experiences and channels in this article.
How to Adapt to the Permanently Hybrid Workplace of the Future

Article

CONTENT TYPE: Article | TOPIC: Career Development

It's become obvious in the past year that remote work is here to stay, or at the very least, expected to be combined with the traditional office. The success of that hybrid workplace of the future depends on thinking about communication in a new way.
How to Level-Up Your Company Culture [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Marketing Management

Company culture is not well developed at many organizations despite being viewed as essential to success. So, how can you level-up company culture?
Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Career Development

Loni Stark, vice-president of strategy and product at Adobe, opens up about managing an enterprise team remotely and bringing your whole self to work, as well as how creative pursuits outside of work can improve on-the-job performance and satisfaction.
Business Agility Is the New Norm. Do You Have What It Takes?

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

Right now, business agility is more important—and more multifaceted—than ever. It looks different for every company, but we all should be focused on these three aspects of it.
Four Ways Intent Data Helps Declutter Your Customers' Marketing Journey to Boost Conversions

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Martech

Intent data collects the digital breadcrumbs that buyers leave behind as they progress on their digital buying journey. How can you integrate such valuable intent data into your marketing strategy? Find out.
A Quick Guide for Website Image Optimization [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Websites

Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading?
How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt

Article

CONTENT TYPE: Article | TOPIC: Marketing Content

The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies.
How to Push Customers Down the Brand Loyalty Funnel

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level.
How Social's Influence on Brand Discovery Varies Among Generations

Chart

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands or companies from social media, according to recent research from Sprout Social and The Harris Poll.
How to Achieve Loyalty & Growth Through Customer Experience Excellence

Webinar

CONTENT TYPE: Webinar | TOPIC: Customer Experience

When marketers want to measure customer experience and loyalty, they often use Net Promoter Score (NPS), which focuses on whether customers would recommend your product or service. That's nice to know, of course, but reliance on that one simple metric is likely limiting your opportunities for growth and excellence. It's time to go beyond NPS and use a KPI that actually forecasts loyalty and growth.
The Pandemic's Impact on Marketers' Email Strategies

Chart

CONTENT TYPE: Chart | TOPIC: Email Marketing

Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from Mailjet.
Proving Marketing to Execs (Part 1)

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

If you want to prove Marketing's worth to your executives, you have to think in their terms—that is, sales, profit, and growth. Find out how in this article.
Four Best-Practices for Responsive Search Ads [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?
Overcoming Fragmented Data to Get a 360-Degree View of Your Customers

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

Are you struggling to access, analyze, and make sense of data that is siloed, fragmented, or otherwise lacking in full-picture insights? It's time to make the best possible use of all your data—by ensuring it can be a single source of truth that gives you a 360-degree view and helps you achieve better ROI. Sounds good, right? Sponsored by Snowflake.
Adapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Branding

Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on.
Why Honesty and Integrity Pay: The Benefits of Truth-Based Marketing

Article

CONTENT TYPE: Article | TOPIC: Customer Experience

Customer trust is at an all-time low. But marketing with truth and honesty isn't only about integrity—it actually increases your company's profitability. Here's how.
How to Tell If You Have a Toxic Boss [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Career Development

Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart infographic helps you answer those questions and provides advice.

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Business Video Benchmarks: Content, Engagement, and Distribution Trends

Content Marketing Salaries: Pay Ranges for Seven Common Job Titles

Best-Practices for Reaching and Marketing to the C-Suite Audience

How to Adapt to the Permanently Hybrid Workplace of the Future

How to Level-Up Your Company Culture [Infographic]

Innovation at the Intersection of Art, Technology, and Product Strategy: Adobe VP Loni Stark on Marketing Smarts [Podcast]

Business Agility Is the New Norm. Do You Have What It Takes?

Four Ways Intent Data Helps Declutter Your Customers' Marketing Journey to Boost Conversions

A Quick Guide for Website Image Optimization [Infographic]

How COVID-19 Transformed Sales and B2B Content Marketing—and Five Ways to Adapt

How to Push Customers Down the Brand Loyalty Funnel

How Social's Influence on Brand Discovery Varies Among Generations

How to Achieve Loyalty & Growth Through Customer Experience Excellence

The Pandemic's Impact on Marketers' Email Strategies

Proving Marketing to Execs (Part 1)

Four Best-Practices for Responsive Search Ads [Infographic]

Overcoming Fragmented Data to Get a 360-Degree View of Your Customers

Adapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]

Why Honesty and Integrity Pay: The Benefits of Truth-Based Marketing

How to Tell If You Have a Toxic Boss [Infographic]