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  • Finding Your 'Y': How to Measure Marketing ROI Without Third-Party Cookies

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place.

  • The Top Challenges to Meeting Productivity

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly half of HR leaders believe that meeting culture—the length, frequency, and outcomes of meetings—is a major challenge for their company, according to recent research from Time Is Ltd. and Ascend2.

  • Engagement Trends for Four Major Social Networks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok.

  • Three Lessons in Customer-Centricity

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.

  • CMO, the Toughest Job in the World: Jamie Gier on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Ceros CMO Jamie Gier has no problem admitting that she gets overwhelmed by the relentless advance of technology and the ways it's shaping marketers' personal and professional lives.

  • What Is Curated Content? Eight Things to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business.

  • It's Time the Communications Department Is Seen as a Revenue Generator

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article.

  • How Creative Digital Experiences Will Save Us When Third-Party Cookies Crumble

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    When cookies are no more, we'll need to get data directly from customers. The best way to do that? Offer great experiences in exchange for information.

  • LinkedIn Data on Marketing Jobs: 'The Great Reshuffle' Is Real

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research from the professional social network.

  • How to Take a Demand Generation Approach to Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    How do you know you've created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help.

  • How Employers Can Foster a Stronger Culture and Reduce Burnout

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a stronger company culture, according to recent research from HubSpot.

  • Four Social Media Design Trends for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel more timely and original this year.

  • More Meaningful Metrics: Four Tips for Marketers Post-Apple iOS 15 Privacy Updates

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do.

  • Creative Best-Practices for TikTok [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals.

  • How to Align Content to the Buyer's Journey for Increased Conversions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need—and in the right order. Check out these tips for aligning content to each customer journey.

  • Four Things You Should Know About Email List Validation

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation.

  • The Top Benefits of a Data-Driven B2B Demand Gen Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2.

  • Does Your Website Really Need That? Five Elements to Rethink

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Remember the early days of the Web when we'd throw everything possible onto a website just because we could (RIP midi files)? Turns out that's not the best way to get people to engage. You should think twice about whether your site needs these five things.

  • The State of B2B Marketing Training

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research from MarketingProfs.

  • Adapting Marketing Measurement to a Post-Cookie World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.