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  • How Brand Consistency and Hyper-Personalization Drive Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's biggest brands are benefiting from personalization and consistency.

  • Successful ABM: What B2B Marketers and Salespeople Need From Each Other

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? To find out, researchers surveyed 400 B2B marketing and sales decision makers.

  • How B2B Social Proof Can Boost Credibility and Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how B2B social proof influences decision-makers, boosts your brand's credibility, and drives sales. Read more.

  • Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.

  • The Current and Future Trends Shaping B2B Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

  • SEO Trends: The Shift From EEAT to MEEEAT [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    According to this recent infographic, traditional search engine optimization strategies may be missing two key components: multimedia and engagement.

  • Seven Steps for Rolling Out AI Across Your Demand Gen Programs

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more.

  • Cracking the Code: Top Tactics for Virtual Event Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more.

  • Your Email List: How to Build and Maintain It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. And, without exception, every successful email program is built on a foundation of a solid email list.

  • The Use of Generative AI by B2B Firms [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Only 11% of B2B firms are currently using generative artificial intelligence for more than two use cases, according to recent research.

  • AI for Demand Gen Marketers | Building Out Your Demand Gen Strategy With AI

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Small and medium businesses stand to gain the most from AI's time-saving technologies. But they also face unique challenges that larger companies don't have. Discover how SMBs can drive demand with AI, prepare proprietary data to safely use with AI, and build trust with customers.

  • Building Out Your Demand Gen Strategy With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    All businesses can benefit from AI's help with lead targeting and content creation. But there are also unique challenges when using AI, including data protection and customer trust. Discover how savvy marketers are using AI to boost demand and increase sales. Sponsored by Salesforce.

  • How AI Is Impacting Market Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most market research professionals are not yet using artificial intelligence as part of their jobs but expect AI skills to be very important in the future, according to recent research.

  • How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.

  • How to Prepare for Generative AI in Organic SEO

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Search engines are exploring how AI can improve search results and user experience—but what does that mean for your SEO efforts? Join data and SEO expert Janet Driscoll Miller to learn the latest about how generative AI is impacting organic search and how to prepare for the evolutions to come.

  • How to Identify and Create More Great Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how to identify key behaviors that make great B2B customers and encourage the same behaviors and actions in more customers. Optimize your customer base.

  • Work Trends for 2024: Talent Shortages and AI Upskilling

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research.

  • The 20 Most Mispronounced Brands Around the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to recent research.

  • AI Can Do Hard Things for You (Like Forecasting Future Success)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    In our enthusiasm to embrace generative AI for content creation, we often overlook all the other ways we can apply it. Case in point: predictive analytics and forecasting.

  • It's Time to Reimagine How You Run Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Simplify your marketing for increased effectiveness! Facing stressful content challenges, Optimizely combined people, processes, and technology to overcome their struggles. The result? Happier marketers and delighted customers. Hear how they did it in this free webinar. Sponsored by Optimizely.