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  • The Saturated Marketing Tech Landscape: The Case for Consolidation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The explosive growth in martech solutions, once fueled by an era of easy capital, now faces a stark reality-check. What's next? And how can marketers decide what should go in their tech stack?

  • The Top Benefits and Challenges of Printed Marketing Materials

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What goals do printed materials help businesses accomplish? What are the biggest issues businesses face when incorporating print into their marketing strategies? For answers, researchers surveyed 441 marketing and sales decision-makers.

  • Six Marketing Jobs You Might Not Know About [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic covers some roles—such as UX designer—that have steadily become more popular as marketing has become more digital, as well as some that remain fairly niche, such as sensory brander.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    B2B marketing wouldn't be complete without an email or two (or two hundred!). Join us for our Email Marketing Friday Forum, when three industry experts will share their tips and tricks for turning up the star factor on everyday emails to amp up engagement, increase opens and clicks, and drive conversion. Sponsored by Validity.

  • The Three Rules of Quality That Ensure DOOH Success

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Much like the three unwavering rules of success in real estate—location, location, location—the world of digital out-of-home (DOOH) advertising has its own triad of rules for success: quality, quality, quality. Just follow these three guiding principles.

  • Content Speaks, but Data Listens: How to Optimize Your Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match.

  • How AI Is the End of SEO... Or Not

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Learn how generative AI is about to revolutionize search with conversational queries and creative search responses, challenging traditional SEO strategies. Start preparing for the future.

  • Which Sports Teams Are Winning on Social Media? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which professional sports teams globally are the most successful on social media platforms? To find out, researchers looked at the follower counts and engagement rates (ERs) for major organizations on Instagram, Facebook, and TikTok.

  • Using AI to Create Better Video Content, Faster

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    AI has made a serious impact on the video creation and production world, offering new ways to create high-quality videos faster than ever. Tyler Lessard (video marketing strategist) uncovers the roles AI plays in today’s video creation and shares his favorite tools to make better video content faster.

  • Using AI to Create Better Video Content, Faster

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Artificial Intelligence

    Sometimes, it can feel like a real slog to make a decent video. But new AI tools are here to assist! Discover the AI tools that help you create social media videos, corporate promos, and more. From concept to completion, create and edit high-quality videos faster than ever with AI.

  • Top 10 Phrases Americans Most Regret Using at Work and in Personal Relationships

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What do Americans really regret saying at work and in their personal lives? Which phrases in general are the most triggering or calming? To find out, researchers surveyed 996 people in the United States age 18 and older.

  • Empowering Sales Success: The Role of Marketing in Sales Enablement | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Demand Generation

    Sales and marketing agency founder Owen Richards shares his unconventional views on sales enablement and the crucial role of Marketing in it, along with a fresh perspective on the interplay between Sales and Marketing.

  • Three Online Community Management Challenges B2B Brands Face

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today, most people expect brands to foster open channels that enable businesses to actively listen to feedback, address concerns promptly, and personalize user experience. A channel that has proven adept at doing all that and more is a brand online community.

  • AI Skills: The Competitive Edge Marketers Can't Afford to Ignore

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, it's a necessity.

  • B2B Tech Marketers' Budget Expectations for 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.

  • How to Optimize Your Business's LinkedIn Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers key questions to ask when getting started on a LinkedIn strategy, core elements to include, the main things you should be doing regularly on the platform, and advanced approaches to consider.

  • Navigating the Marketing AI Landscape of 2025: Four Trends

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. As we move into 2025, the marketing landscape will be shaped by four trends.

  • Martech 2024: Three Trend Predictions

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

  • Four B2B Content Types and When to Use Them in the Buyer's Journey

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Helping potential buyers through their buying journey is a multipronged effort involving a blend of tactics and the right content for each step. This article explores four content types and their impact during that journey.

  • The State of B2B Marketing Pipeline Growth in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What are B2B marketers' pipeline growth goals for 2024? How are they planning on meeting these goals?