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  • How Communications Pros Should 'Date' AI

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Marketers' tentative trial-and-error with AI can feel a lot like dating—red flags and all. Here's how a "dating" approach can help you embrace AI.

  • How Well Are CMOs and CFOs Collaborating?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most chief marketing officers say the chief financial officer at their firm is willing or very willing to collaborate on investments, goals, and metrics, according to recent research from CMO Council and KPMG.

  • 12 Useful ChatGPT Tone Modifiers for AI-Generated Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what you want.

  • Unleash the Power of Video Testimonials for B2B Growth | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    "Video testimonials are the secret sauce to B2B growth!" If that statement piques your interest, then you're in for a treat. In this episode of the Marketing Smarts Live Show, Alexander Ferguson discusses the transformative impact of video testimonials on B2B marketing.

  • How to Craft Your Brand's Elevator Pitch

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    To make the right first impression, your brand needs an elevator pitch—a practiced script that introduces yourself and your business in a positive way that is both relevant and memorable. Here are tips on how to craft one.

  • B2C Strategies for Better B2B Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. Here are some ideas.

  • Where Are the AI Jobs Located? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which countries have the greatest number of job postings related to AI? What share of job posts in US states are related to AI? To find out, Executive Placements examined publicly available data from a range of sources.

  • How B2B Marketers Can Create Human-Like Interactions in an Increasingly Digital World: Kristen Habacht on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Host George B. Thomas and guest Kristen Habacht get into how humans really sound, and why it's vital to weave that sound into your marketing moments. They discuss helpful AI tools, overpersonalization, avoiding the uncanny valley, and much more.

  • When AI Is Too Much: How to Balance Human and AI Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Have you ever been on the receiving end of AI that didn't work well? It can be awkward and even creepy. To avoid that "uncanny valley," marketers need to learn which functions are human-specific and which ones can be passed off to a bot.

  • Empowering B2B Marketing Teams With an AI Content Process | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Artificial Intelligence

    If you're a marketer looking to supercharge your strategies with AI, buckle up, because this episode is a goldmine of insights.

  • How B2B Firms' CRM Usage Is Evolving

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from SugarCRM.

  • Five Effective Ways to Justify B2B Marketing Spend [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How can B2B marketers ensure they get the funds needed to execute their strategies? This infographic from DIGGrowth looks at five proven approaches for justifying spend.

  • The B2B Buying Process Visualized

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers are well-versed in the customer journey. But knowing the other side of the story—the buying process (no, the two are not the same)—is also important. Le's visualize the process to truly understand it.

  • Three Generative AI Tools and Tricks You May Not Have Considered

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    You've likely heard how generative AI can automate content creation, enhance data analysis, and power chatbots. Here are three additional use cases for AI you might have overlooked.

  • Are Businesses Creating AI Guidelines for Employees?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most business leaders say it's important for companies to establish internal guidelines regarding how to use AI responsibly, but most also say their firm does not yet have those sorts of guidelines in place, according to recent research from Conversica.

  • Stop Trying to Measure Everything, Use an Outcome-Focused Lens Instead

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    We marketers have grown accustomed to measuring everything. It if can be measured, why not do it? Well... because metrics are messy and outcomes are more important.

  • Strategic Alliances: Benefits and Risks

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To minimize risk and maximize the benefits of strategic alliances, B2B companies must carefully consider their specific circumstances, objectives, and the compatibility of potential partners. Here's what you need to know.

  • A Masterclass in B2B Storytelling | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    If you're looking for a fresh perspective on B2B marketing and storytelling, then this episode of the Marketing Smarts Live Show featuring Jay Acunzo is a must-watch.

  • From Overwhelmed to AI-nspired

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Overwhelmed by AI and unsure how it fits into your organization? Then join this panel of industry experts sharing their wins, challenges, and lessons on their paths to incorporating AI—from technology selection to team alignment and change management strategies. This free webinar is filled with practical tips and invaluable insights to put you on the road to AI success. Sponsored by Drift, Jasper, and Marketing AI Institute.

  • How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintaining a high-quality output, and more.