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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Writing Bootcamp

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Deliver marketing messages with crystal-clear writing! Ten marketing writing pros reveal their secrets to effective writing. From emails to newsletters, webpages to whitepapers, clear writing is a valuable skill you'll use every day. Discover how to compose compelling content that is easy to read and easy to understand at Marketing Writing Bootcamp.

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    Make the most out of every email you send. Join us at our Email Marketing Friday Forum where three industry experts reveal their trade knowledge and share tactical tips to make your email marketing more effective. Sponsored by Exclaimer.

  • Creative Compliance: Effective Writing for Regulated Industries

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Finally: practical strategies to craft sharp, engaging writing that meets business objectives—even if you're bound by pesky regulations! Ahava Leibtag reframes regulations as opportunities for creative expression. Make regulatory compliance fun with clear, accessible content that engages your audience.

  • Clear the Way With UX Writing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Prospects are checking out your website. Don't let a poor user experience scare them away! Remove those UX roadblocks and create a clear path to your buyer's next stage. Shannon Geis's UX writing essentials will help you connect your audience's needs with your business goals to make that B2B sale.

  • 10 Ways Humans Can Get More From LinkedIn Using ChatGPT

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    There are plenty of smart, responsible ways for social media marketers to use AI in B2B marketing. Join Andy Crestodina for practical strategies for using ChatGPT to boost LinkedIn performance, generate engaging content, and create impactful social assets at this MarketingProfs free webinar.

  • How AI Is Revolutionizing Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Marketing automation is getting an upgrade! New AI tools can automate your workflows and optimize campaigns to drive business. Whether you're refining your existing marketing automation or starting fresh, this free webinar will provide actionable insights to elevate your marketing results. Sponsored by Act-On.

  • 7 Captivating B2B Copy Tips You Can Learn From Infomercials

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Tap into the powerful, persuasive tactics used in TV infomercials! In Heather Lloyd-Martin's fast-paced, interactive session, she'll share the secrets of copy that engages readers and makes you money. But that's not all... Act now and you'll get Heather's checklist to writing high-conversion copy, absolutely free!

  • Five Brands Acing Social With Their Own Spin on Cultural Moments

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences. Read more.

  • The Rapid Growth of Spotify as an Advertising Platform

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research.

  • 'Human-Ready Marketing': The Power of Human-AI Synergy

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more.

  • How Inflation Has Affected SMBs in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2.

  • The 40 Brands US Customers Are Most Loyal To [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research.

  • Unlock Growth: The Power of Signal-Based GTM Strategies

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing. Discover how signal-based go-to-market strategies can better target buyers and increase revenue. Sponsored by Salesloft.

  • 10 Big Benefits of Employee Advocacy Social Media Programs [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Would you like to boost the effectiveness of your social media marketing while also increasing employee satisfaction and attracting more talent? If so, you may want to consider an employee advocacy program.

  • Choose the 'Bright Web': The Why and How of Building Thriving Communities

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Learn how fostering online communities an increase customer loyalty, brand awareness, and business success. Start building success. Read more.

  • The Ultimate Positioning and Messaging Guide for Homepages

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Your homepage often creates your company's first impression. It does the heavy work of brand positioning. But how do you balance your product's features with audience and stakeholder interest? Join this session to get Anthony Pierri's homepage wisdom to create crystal-clear positioning on your website.

  • How to Align Product and Marketing Teams Through Positioning

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Learn how a positioning framework can align product and marketing teams, reducing confusion and improving outcomes. Read more.