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  • Global Ad Spend Outlook for 2024-2026

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research.

  • The 5Ws of Connecting Effectively With B2B Buyers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    This infographic looks at five key areas to focus on when connecting with buyers: Whom you're targeting; what content they want; where they want to hear from you; when they want to hear from you; and why they typically accept meetings.

  • Five Ways Small Businesses Can Use AI Image Generators [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at five AI image generator use cases for small businesses and explains the various way they can be of benefit.

  • Why Marketing Leaders Should Care About Brand Valuation

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.

  • Google Wants You to Date Other Organic Platforms. Take Them Up on It.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more.

  • Do Google Searches Still Lead to Clicks in 2024?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe.

  • The Crawl, Walk, Run of AI in the Advertising Creative Process

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    See how generative AI is reshaping the advertising creative process, from data analysis to real-time optimization. Learn more.

  • Essential Attributes of Successful Multichannel Marketing Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research.

  • Top-Rated Social Media Apps in Various Countries [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What is the most highly rated social app in various countries around the world? To find out, researchers examined the global ratings of 1,493 popular apps.

  • Why AI in B2B Marketing Is Essential for Survival and Success: Benefits & Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Review how AI is reshaping B2B marketing through enhanced personalization, automation, and data-driven strategies. Learn more.

  • What Is Brand Differentiation and How Does It Boost Customer Trust?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Learn how to make your brand stand out by employing proven differentiation strategies that build customer trust and loyalty. Read more.

  • The Rapid Rise of YouTube Shorts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research.

  • The Top Benefits and Challenges of Direct Mail Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research.

  • Building a Partnership Strategy for Successful Global Expansion

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Partnerships are a powerful way for brands to expand globally, offering cost-effective solutions, local expertise, and audience reach. Learn more.

  • Is Cold Email Dead?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Explore whether cold email is becoming illegal and if it's losing effectiveness. Stay informed on critical cold email issues. Read more.

  • Are AI Tools Disrupting Google's Search Dominance? Not Yet.

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Google remains in a powerful and dominant position in search despite the rise of AI-driven tools, according to recent research.

  • 10 Tips to Improve Your Content Marketing Visuals [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at 10 key design areas to focus on to boost the quality of your visuals: color, typography, layout, callouts, space, illustration, iconography, data, proportion, and simplicity.

  • Analytics Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Measurement & Analytics

    Data-driven marketing is great—when you understand the data. But too often, marketers don't know which data matters or what it all means! Join industry experts to demystify your data collection and analysis, and discover how to prove marketing's ROI to the C-suite.

  • Driving Results Through Email: Maximize Deliverability and Engagement

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Email marketing is effective—when your emails get read! Discover insider tips, tricks, and tactics to increase your email marketing's effectiveness from one of the world's most trusted email service providers, with 20+ years of industry experience. Sponsored by Acoustic.

  • How Executives Can Control Content Chaos [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at how organizations can ensure brand consistency and efficient workflows as their content production increases.