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  • Why It's Not Your Sales Team's Job to Nurture Leads

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    To support Sales, marketers need to cultivate leads and nurture them through the buying process—empowering leads and the sales team alike to have conversations with each other. See what needs to be done.

  • How to Use Marketing Automation to Create Contextual Sales Conversations

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Marketing has the power to not only drive demand gen but also ensure the sales team has relevant, contextualized conversations with qualified leads. Learn what contextualized conversations are, why they work so well to convert leads, and how marketing automation can help you help Sales.

  • Lead Scoring Best-Practices That Lead to Better Alignment and More Sales

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Say goodbye to Sales and Marketing communication breakdowns and disagreements about leads—especially lead quality and lead follow-up (or the lack thereof). In this webinar, you'll learn how to use lead scoring to align Sales and Marketing, gain strategic insights about products and accounts, and close more deals. Sponsored by Adobe Marketo Engage.

  • Tips, Tricks, and Hacks for B2B Email Marketing Success: Michael Barber on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email Marketing

    Michael Barber digs into email hacks for B2B marketers, including what keeps him awake at night, tips to pay attention to, words of wisdom for 2023, and more.

  • Five Trends in the Marketing Ops Profession

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    Somebody has to wrangle all those marketers to make sure they're getting their job done. Luckily, marketing ops is gaining popularity. Check out trends in the marketing ops profession.

  • A Complete Guide to Anchor Text Optimization in Four Steps

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.

  • 10 Ways to Improve Customer Experience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Providing a great customer experience is essential to reducing churn and driving repeat sales. So, how can you ensure you're delivering an experience that meets—or even exceeds—expectations?

  • The Role of Data in B2B Go-To-Market Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketing and sales leaders say the data types they're using most as part of their go-to-market efforts are account history (57% cite) and contact data (57% also cite).

  • Measuring the Immeasurable: Customer Loyalty Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Although it's impossible to give an absolute value to abstract concepts such as loyalty, there are metrics that can indicate customers' willingness to return to your company. Here's what to track.

  • Three Steps to Personalizing the Overall Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Your company may have its messaging content and tone perfected, but that counts for nothing if you're messaging customers at 3 in the morning on weekends. Go through the steps in this article to achieve total personalization of the customer experience.

  • Why You Need a Community Strategy (And How to Build It) in an Age of Digital Transformation

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Martech

    New trends and technologies can fall flat if your business hasn't built the connections and collaboration needed to best take advantage of those tools. Join us to learn how to foster community engagement so your business can thrive in a tech-powered world. Sponsored by Vidyard.

  • The Most Important Elements of a B2B Multichannel Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research from ActOn and Ascend2.

  • Four Steps Marketers Can Take to Drive Growth During a Recession

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As a marketer, you might feel helpless when the economy takes a tumble and suddenly people aren't spending money. But there are still things you can do to take advantage of a quiet market.

  • How to Adapt to Changing B2B Tech Buyer Behavior [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases. How can you ensure changing buyer behavior doesn't derail your growth?

  • Build B2B Marketing Trust With Evidence-Based Content: Melanie Deziel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so.

  • Six Email Marketing Trends in 2022

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    How are marketers adapting their email strategies in a rapidly evolving digital world? Check out six trends that emerged from Knak's email marketing benchmark report.

  • How to Cultivate Curiosity Throughout Your Career [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Being a life-long learner can help you adapt and adjust over time. So, how can you ensure that you stay curious? This infographic explores tips for cultivating curiosity over the course of your career.

  • Attract and Engage: Content Planning

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

    Creating an effective content plan is all about understanding and catering to the buyer's awareness stages—unaware, problem aware, solution aware, product aware, and most aware. This lesson digs into each awareness stage and how to use them when planning your attract and engage content. (This lesson includes a worksheet listed under "Supplementary Resources.")

  • Meh on the Metaverse: How Americans Feel About Virtual Worlds

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.

  • The State of Competitive Intelligence: Four Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do you have a dedicated competitive intelligence team, or does your company just poke around on its competitors' social media now and then? The results of a new study might convince you to ramp up your tactics.