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  • Analytics Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Measurement & Analytics

    Data-driven marketing is great—when you understand the data. But too often, marketers don't know which data matters or what it all means! Join industry experts to demystify your data collection and analysis, and discover how to prove marketing's ROI to the C-suite.

  • Driving Results Through Email: Maximize Deliverability and Engagement

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Email marketing is effective—when your emails get read! Discover insider tips, tricks, and tactics to increase your email marketing's effectiveness from one of the world's most trusted email service providers, with 20+ years of industry experience. Sponsored by Acoustic.

  • The Future of B2B Customer Experience: Human vs. Machine

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.

  • How Executives Can Control Content Chaos [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at how organizations can ensure brand consistency and efficient workflows as their content production increases.

  • How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights.

  • Top Reasons Workers Leave, Stay, or Choose New Jobs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers.

  • Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty. Read more.

  • The Top Challenges in Executing a Data-Driven Marketing Strategy

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2.

  • The 10 US Companies Where Employee Confidence Is Highest [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Workers at NVIDIA are the most bullish about their firm's future among employees at major US companies, according to a recent analysis of 198,617 Glassdoor reviews.

  • How to Create Insightful and Actionable Buyer Personas [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic looks at why interviewing real buyers is the most effective strategy for developing personas, and it explores how to eliminate irrelevant data to reduce the number of personas.

  • Why Data Governance Is Crucial in Modern Marketing, CX, and Compliance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more.

  • SEO in the AI Era: Content Discovery and Google's SGE

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    AI is impacting everything—and SEO is no different. But your audience's needs haven't changed: they still want quality content from a brand they can trust. Get the AI prompts and frameworks that'll expand your digital footprint, increase your SEO rankings, and put your brand in front of buyers.

  • Why Now Is the Time to Improve How Marketers Use Data for Personalization

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You vastly improve your marketing results when you understand the importance of customer insights and use data for personalization. Learn more.

  • The Top Benefits and Challenges of Using AI for Social Media Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    What major benefits are marketers reporting from the use of generative AI in their social media strategies? What are the top challenges they're facing?

  • How Buyer Behavior Is Changing, According to Younger B2B Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, researchers surveyed marketing decision-makers around the world.

  • Five Ways Small Businesses Can Use Generative AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing copy, streamlining email inboxes, uncovering trends, and analyzing the competition.

  • How to Conduct a Content Review of Your Website

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.

  • How You Can Beat Writer's Block

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more.

  • The SEO Content Strategy

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    SEO is one of the best ways to attract prospects and generate demand. So make sure you have a solid strategy for ongoing content optimization! Discover how different content formats impact your results, the effects of influencers and PR on your rankings, and how to keep your content relevant.

  • Generational Divide: Should Brands Avoid Slang in Email Marketing?

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.