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  • How Including Links in LinkedIn Posts Affects Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Do LinkedIn posts with links or those without links garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn posts from 883 brand pages.

  • People's Customer Service Preferences in Times of Crisis [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    In times of crisis, people still prefer phone calls for customer service interactions, according to research from CGS.

  • From Fragile to Agile: Content at Your Fingertips

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Is your marketing team prepared to launch a campaign at a moment's notice? If not, you can be caught off-guard and lose important customers, revenue, and other opportunities. The ability to react quickly—and with the right content—is critical. It's time to make sure you're prepared. Sponsored by Uberflip.

  • The Power and Value of Brand: Maggie Gross on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte Digital thinks so. She joined the Marketing Smarts podcast to discuss how to calculate the true value of brand.

  • The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.

  • The State of Video Marketing in 2021 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram.

  • Relax, Release, Realign: The Art of Mindful Living Redux

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    Set aside some time for yourself. Join MarketingProfs CEO Allen Weiss for a mindfulness session dedicated to bringing balance back to your hectic schedule. Use this time to relax, realign, and reconnect with what's important.

  • How to Use ABM Tactics to Support Sales and Influence Buying Committee Decisions

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Toward the end of a B2B buying cycle, marketers may think their job is over. But they can still help close the deal by using account-based marketing tactics to continuously support Sales and further influence decision-makers.

  • Reimagining B2B Customer Experience: A Post-Pandemic Path Forward

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    As the post-pandemic marketplace takes shape, marketers need to focus on what creates a memorable experience—and that doesn't always mean digital-only. Hybrid events allow for increased engagement and innovations. We can reimagine the B2B customer experience.

  • The 5 Most Important Skills for the Future of Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, according to recent research from Drift.

  • Always Be Awesome: Newsletters That Don't Suck

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

    Let's face it: your newsletter is probably completely pants. (That's British for "rubbish.") A good newsletter—one that builds an ingroup and makes readers feel part of something valuable and important—is a fantastic long-term nurture tool. Learn how to make yours better by combining some fundamental dos and don'ts with a little bit of behavioral science. (This lesson includes a worksheet listed under "Supplementary Resources.")

  • Data-Driven: A Definition

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

    For more than a decade, marketers have thrown around the term "data-driven." But what does that even mean? It's not just being a report monkey, nor is it simply iterating specific tactics based on last month's lag indicators. Kenda Macdonald breaks it all down in this quick and dirty lesson.

  • Building With Data in Mind

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

    Data, data, everywhere, but which metrics measure? From click-through rates to monetary return, discover which you should prioritize. Learn marketers' most common mistakes, what you should do instead, and the metrics that matter. (This lesson includes a worksheet listed under "Supplementary Resources.")

  • How to Choose the Best Marketing Automation Platform (MAP) for You

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

    Your CMO, CTO, and CFO all want to know: are you investing in the right automation system? Instructor Kenda Macdonald says, "which is the best marketing automation platform?" is one of the most common questions she hears, and it's not simple to answer when you have 8,000 MarTech choices. This lesson covers how to identify your needs so you can choose the platform that's best for you. (This lesson includes a worksheet listed under "Supplementary Resources.")

  • Put It to Work: Lead Magnet Sign-up Template and Tutorial

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

    In this "Put it to Work" lesson, you'll get your hands dirty under the hood of your demand generation machine by diving into lead magnet signup forms. You'll learn which fields you should include on your forms, when to use traditional progressive profiling, and how to get it all up and running. While this lesson walks you through the process using Hubspot, you do not need to use Hubspot as your automation platform to benefit from this lesson; most MAPs work similarly.

  • Put It to Work: Follow-up and Short-Term Nurture Campaigns Template and Tutorial

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

    Don't be intimidated by the prospect of creating your first short-term nurture series (or at least your first seriously effective series). In this "Put it to Work" lesson, instructor Kenda Macdonald walks you through email templates proven to engage, provide value, and move consumers forward. While this lesson walks you through the process using Hubspot, you do not need to use Hubspot as your automation platform to benefit from this lesson; most MAPs work similarly. (This lesson includes templates listed under "Supplementary Resources.")

  • Put It to Work: Welcome Campaigns Template and Tutorial

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

    They say you only have one chance to make a first impression, and when it comes to demand generation automation, that first chance is your welcome campaign. This "Put it to Work" lesson gets into the nitty-gritty of how to do that, with templates designed to introduce, differentiate, and control the frame. While this lesson walks you through the process using Hubspot, you do not need to use Hubspot as your automation platform to benefit from this lesson; most MAPs work similarly. (This lesson includes templates listed under "Supplementary Resources.")

  • Put It to Work: Sales Campaigns Template and Tutorial

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

    This "Put it to Work" session takes you into the nuts and bolts of creating messages that work and getting your campaigns running with perfect timing toward your destination—conversions. While this lesson walks you through the process using Hubspot, you do not need to use Hubspot as your automation platform to benefit from this lesson; most MAPs work similarly. (This lesson includes templates listed under "Supplementary Resources.")

  • Attract and Engage: Lead Magnets

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

    Believe it or not, a lead magnet isn't just top-of-funnel content for lead generation. You can (and should) use them throughout the sales process to demonstrate your authority, educate your consumers, and increase lead quality. In this lesson, you'll learn what makes a good lead magnet, what types of content and offers work as lead magnets for top-, middle-, and bottom-of-funnel activities, and where buyer psychology fits in.

  • Attract and Engage: Short-Term Nurture Campaigns

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Demand Generation

    When done well, lead nurturing campaigns are demand generation automation at its finest: they boost engagement in the short term and maintain that engagement over the long haul. This lesson covers the three fundamentals of an effective demand generation automation nurture program—short-term nurture, long-term nurture, and sales-supporting nurture.