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  • CCPA Is Here, But Not Enough Marketers Are Paying Attention

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Without easy-to-follow guidelines, it's hard to ensure proper CCPA compliance, including the involvement of those (internally and externally) who have a role to play in compliance. So, if you feel behind or lost, or you don't know what to feel about CCPA, this article should help.

  • How to Help Your Email Subscribers Cope With Inbox Stress

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Today is the last day of National Clean Out Your Inbox Week. It's a good time for us marketers to think about how we contribute to our subscribers' email stress... and how we can instead lend a helping hand—and in the process improve the return on our email marketing investment.

  • Eight Types of Online Reviewers, and How to Handle Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Somewhere online—Google, Yelp, Facebook, Amazon, and so on—there are reviews of your product, service, or company. Some of those reviews are glowing, some are horribly negative, and some are in between. Here's how to handle reviewers and reviews of all kinds.

  • 'Disloyalty Programs': How to Fend Off Large Competitors and Build Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The term "disloyalty program" is not what it may seem. In fact, it's a form of effective loyalty-building based on a partnership premise, and it's gaining marketing popularity. Here's all that you need to know.

  • The Rise of the Chief Revenue Officer: CallRail's Mary Pat Donnellon on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    We delve into the evolving role of the chief marketing officer and the importance of aligning Sales and Marketing to achieve results. CallRail Chief Revenue Officer Mary Pat Donnellon shares insights and experiences, along with advice for companies looking to better align their teams.

  • 10 of the Best Marketing Analytics Tools to Try in 2020

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    You can't carry on launching marketing campaigns, creating content, and paying your team just because you think marketing efforts are affecting your sales in some positive way. You need data that tells you what's working and what isn't. Marketing analytics tools to the rescue.

  • Text Marketing: 2020's Digital Disruptor

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    As text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS.

  • Nine Creative Trends to Watch in 2020 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock.

  • The Top Content Marketing-Related Search Queries and Hashtags

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter?

  • Seven Social Media Content Trends for 2020 and Beyond [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    If "go to where your customer are" is good advice—and it most likely is—then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of.

  • Five Content Marketing Myths Debunked

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing was once mostly about launching a website and posting on blogs. Those days are long gone. Today, it's a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, content campaigns could be even more successful than they are--if only we didn't succumb to these myths.

  • Three Ways to Use Customer Data to Deliver the Brand Experience Your Customers Want

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Marketing is not about bombarding customers with messages and hoping they'll purchase a product; it's about gathering data and listening to what they want. Here are four ways to use data to deliver the end-to-end experience customers are craving.

  • The Surprising Effects of Business vs Leisure Travel on Your Health and Wellbeing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Business travel—seeing the world and enjoying great food—is great. Except when it isn't. It turns out that business and leisure travel have differing effects on personal health and well-being, even though in both cases travel disrupts our daily routines.

  • The Business Benefits of Being More Pirate: Sam Conniff on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Be More Pirate author Sam Conniff explains how the innovative strategies pioneered by Golden Age pirates fuel the success of modern day rebels like Elon Musk and Banksy, and how those same strategies can work for you.

  • Micro-Influencer Trends: Platform, Format, and Compensation Preferences

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli.

  • Four Human Writing Tips That Will Make Search Bots Smile

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day.

  • Having One Marketing Writer Can Be Ideal (And What to Do If That Person Leaves)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here's why having a single writer—or small, connected team (think agency)—can be ideal, and how you can mitigate the risk of your content machine's crashing and burning if that resource leaves.

  • Do Consumers Think Instagram Should Hide Likes?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most people say they don't have an opinion on whether Instagram should hide likes, according to recent research from The Manifest.

  • Six Ways to Strengthen Your Brand Through Product Packaging

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    To stand out, brands must convey their messages distinctly. A unique, visually appealing packaging design is an excellent attention-getter and differentiator, and it can deliver the right message to a targeted audience. Here's how to create a lasting positive impression through packaging.

  • Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Marketers today can communicate with prospects and customers more effectively, instantly measure their efforts, and adjust priorities, workloads, and campaigns as needed. To keep up, however, teams must be able to pivot yet remain in sync, and align their efforts with company goals. But how? The answer is to go agile.