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  • The Video Content B2B Buyers Find Most Helpful

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2.

  • Seven Pillars of B2B Brand Reputation Management

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation.

  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there.

  • The Life of a Social Media Manager [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how they feel about the future.

  • How to Measure Your Marketing's Value in a Cookieless World

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Measurement & Analytics

    What does the future of marketing look like with the deprecation of third-party cookies? And how can marketers plan and measure future campaigns while ensuring continued value and ROI? Join us for this free webinar to find out. Sponsored by ChannelMix.

  • How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts.

  • The Top Three Ingredients of a Smart B2B2C Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What we marketers call a business-to-business-to-consumer (B2B2C) model—having not only businesses but also their consumers as marketing audiences—can be daunting if you don't have a recipe for success. These are three must-have ingredients.

  • Pump Up Your Ad Campaigns Through Marketing Analytics

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be.

  • The Most Commonly Tattooed Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as popular brand names.

  • The Digital Activities Marketers Are Excelling At and Struggling With

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent research from The CMO Survey.

  • Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    "Earth Day every day!" they always said in elementary school. We were enthusiasts then, but it's easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing.

  • Four Digital Marketing Lead Gen Tactics Not to Give Up On

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Digital marketing consists of so many tactics that it can be hard to tell what's working—which may be why many companies suspect that it isn't. But these four tried-and-true tactics should always be part of the mix.

  • How to Trim Your Out-of-Control Martech Stack

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    You ever wake up one day and realize that your martech stack is completely out of control? Here's what may solve your problem.

  • The Top Tactics for Generating High-Quality B2B Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of the funnel last year and webinars was the most successful mid-funnel tactic, according to recent research from Demand Spring.

  • Five Problems That Drive Customer Churn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough value, subpar customer service, weak brand loyalty, and overcommunication.

  • How to Balance Our Cookieless Future and Your Audience's Demand for Personalization

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    To be engaged with your brand, your audience needs personal connection. But in the age of increasing data privacy laws and restrictions, it's not so easy to launch targeted campaigns. What's a marketer to do? That's exactly what we're covering in this free webinar. Sponsored by Drift.

  • Your B2B Website Power Page: Seven Must-Have Ingredients

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Eye of newt... scale of dragon... whoops, wrong recipe. You want to know what goes into a power page—the top-ranking internet content that makes Google sing your praises. Check out this article to learn the most important ingredients.

  • How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how you treat your customers is only part of the battle—employees have to be part of the conversation, too.

  • Four Ways Conversational AI Can Boost Conversions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle.

  • The Martech Solutions Marketers Can't Live Without

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2.