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  • Account-Based Marketing Ad Match Rates Explained [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Account-Based Marketing

    There are two ways to run ABM ads: by matching contacts, and by matching accounts. Both ways are valid, but each has its pitfalls—as well as its own match-rate metrics. This infographic explains it all.

  • Visual Design: Data-Driven Tactic or Qualitative Strategic Asset?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Visual design is having a moment of prominence—and perhaps reckoning. Many companies no longer treat design like frosting for their messaging; often, the design is the message. But can marketers stand up for artistic design while still getting the ROI the C-suite execs expect?

  • LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    LinkedIn has been testing a new conversational format—LinkedIn Stories—to be released "soon." So, what does the introduction of LinkedIn's own version of Stories mean? Will it "kickstart conversations" and "nurture relationships," as LinkedIn hopes?

  • How COVID-19 Is Impacting Marketers' Branding Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, according to recent research from Bynder.

  • Agile Marketing FAQs: Teams, Meetings, Leadership, Measurement, More...

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    You're interested in Agile Marketing, and you have questions... Here are some answers to some major queries about Agile teams, leaders, measurement, and many other FAQs. Let's dig in.

  • A Direct Effect: Direct Mail + Digital = Better Marketing Results [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    How are marketers supposed to cut through the clutter when email response rates hover around 1%? All it might take is an offline nudge with the help of direct mail. Direct still works. It works better when combined with digital.

  • Eight Common Campaign Management Mistakes Agencies Make

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Agencies say the most common mistakes they make when managing clients' digital advertising campaigns are payment failures, forgetting to turn spend off, and offending target audiences, according to recent research from Morphio.

  • Coronavirus: How to Manage Your Supply Chain Shock Waves

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Supply chains throughout our economy will undergo volatile supply and demand shock waves over the next year or more. Most companies' automated supply chain systems will be incapable of handling that volatility, resulting in chaos—unless managers adopt a different way of managing their supply chains.

  • How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If this pandemic has blindsided your business, you've been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this crisis.

  • CX Will Be Essential for Rebuilding After COVID-19: Four Steps You Need to Take Now

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The needs and wants of customers have shifted dramatically in the past two months, and companies that continue to move forward without adjusting will struggle for some time to come. Here are four ways B2B companies can provide helpful, impactful, and timely customer experiences during the pandemic.

  • Planning Your COVID-Related Communications: A Flowchart [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions.

  • Mindful Living for Marketers: MarketingProfs Founder Allen Weiss on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    MarketingProfs founder and mindfulness teacher Allen Weiss explains how mindfulness and meditation can help marketers survive and thrive in stressful situations (like, say, a pandemic).

  • How to Generate Leads in a Competitive Digital Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    How do you generate more leads in what is the digital marketing jungle of today? It helps to understand current trends that on-the-ground practitioners are seeing in digital marketing. Here are some do's and dont's based on their advice.

  • How to Deal With an Office Bully [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Many businesses that sent employees home during the pandemic are beginning to reopen as politicians attempt to limit the economic damage (albeit prematurely and therefore unwisely, many would say). For some, though, returning to the office means having to again deal with workplace bullies.

  • Three Tips to Turn Initial Conversations Into Marketing and Sales Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    To turn your first encounter with potential clients into an effective account-based marketing (ABM) relationship, you must engage your audience, establish credibility, and ask them for an easy "yes." Here's what you need to know.

  • What If Your Email Metrics Are Off: Who's Really Clicking on Your Emails?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing experts will urge you to follow the latest and greatest best-practices—from personalizing your content to segmenting to cleaning up your database. All that's well and good if you want to create optimized email campaigns. And who doesn't? But what if your metrics are off?

  • COVID-19's Impact on B2B Software Budgets

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B companies tend to agree that the COVID-19 pandemic will lead them to cut or maintain their software budgets rather than boost spending, but many are also uncertain; much also depends on the type of software in question, according to recent research from TrustRadius.

  • The Most Common SEO Issues Impacting Crawlability and Indexability

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Many business websites have key problems such as broken internal links and duplicate title tags that hamper search engines from being able to crawl and index them effectively, according to recent research from SEMrush.

  • Social Media Staffing: Employee, Agency, or Consultant? The Pros and Cons of Hiring Each.

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Today, more than ever before, your customers are online and spending more time on social media platforms. If you need to expand or improve your social media team (internally or externally), you have options. To hire? And whom to hire? Those are the questions.

  • The Future of Business Gatherings: Virtual Summits and Conferences? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Virtual meetings are now commonplace, and working from home is looking like it's here to stay for a long while, but will large scale events like conferences ever come back? This infographic outlines how virtual events, too, may be here to stay—a major change for businesses.