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  • Reduce Customer Churn and Maximize Revenue: It's Time to Let AI Do the Work

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the baton—because it can help reduce churn and lead to better integration with CX.

  • Top 5 Advertising Trends to Watch Right Now

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.

  • You Need a New Toolbox to Win the B2B Content Game [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    If you want your content to be found, you can't do what everyone else is doing. Join search expert and founder of Seer Interactive Wil Reynolds for B2B Backstage to learn how to build an innovative toolbox that will get your content seen in 2022... and beyond.

  • Eight Lessons Learned From Giving 100+ Webinars

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.

  • Global Ad Spend 2021-2022: Where Budgets Are Going

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC.

  • Brand Voice in 2021: More Important and More Difficult [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.

  • How to Optimize Digital Experiences to Drive Pipeline

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Digital events, webinars, and content experiences have become the primary channels to connect with our prospects and customers. But a successful digital strategy does more than generate leads, it drives pipeline. Join us to learn how every digital experience can connect, engage, and convert. Sponsored by ON24.

  • [Infographic] Four Hiring Trends Marketing Managers (and Marketers and Creatives) Need to Know

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    The job market has been highly volatile since the spring of 2020, and the uncertainty for job seekers and employers alike will extend well into 2022. For marketers and creatives—and those seeking to hire them—four trends stand out.

  • The World Is Looking for Thought Leaders. Could You Be One of Them?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.

  • Growth, Brand, and Retention Problems? You Might Be Panic Marketing (Article 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you're having trouble aligning departments or meeting your goals because you're always chasing a new marketing buzzword, you could be panic marketing. This first article of a three-part series defines the term and explains the consequences.

  • Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.

  • Establishing Boundaries to Live a Better Life

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Career Development

    Have you struggled to establish a "work-life balance," especially over the past two years? It's impossible to completely separate our work selves from our nonwork selves, but with the right boundaries in place, you can find the harmony and fulfillment you seek.

  • The ROI Resurgence: How a Year of Virtual Events Made Measuring ROI More Important Than Ever

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Industry events were famously difficult to measure ROI for... until they went virtual. Now, marketers can use the lessons learned from those virtual events to improve ROI measurement on hybrid and in-person events as well as digital ones.

  • A Look at the Gen Z Audience on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.

  • How to Win With CX in the Hybrid World

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Interacting with customers remotely is nothing new, but expectations have shifted completely during the pandemic. This article provides a few suggestions on how to meet those expectations.

  • The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B buyers say the sales behaviors that are the biggest deal-breakers are when a salesperson does not understand their business, talks too much, and is not supportive after a sale, according to recent research from Korn Ferry.

  • Why It Should No Longer Take 13 Pieces of Content to Convert a Buyer

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.

  • Enhancing Digital Content Collaboration in the Hybrid Workplace

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration.

  • The Common Characteristics of Viral TikToks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.

  • B2B Marketers: Seven Steps for Writing a Killer Creative Brief

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably because the creative brief wasn't rigorous enough, if there was a brief at all. It's time to up your content game. Sponsored by Aventi Group.