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  • 10 Email A/B Testing Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing. It also looks at 15 key email campaign elements that you can test.

  • The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The classic marketing funnel isn't designed to include the vital steps that come after initial purchase in recurring revenue companies such as SaaS. The Bow Tie model can help.

  • Three Ways Generative AI Will Change B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.

  • You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Determined to wax ecstatic on your company's shiny new offering—at the cost of customer voices? You might be suffering from marketing myopia.

  • The Podcast Audience: Demographic Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.

  • Good or Bad? What We Can Learn From Nicolas Cage About Sales Enablement

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Can sales enablement be empathetic, helpful, and privacy-minded? Marketers have to get over some awkward hurdles first... And they can do that with a little help from Nicolas Cage.

  • What Leaders Would Change About Their Crisis Communications Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.

  • The 10 Golden Rules of SEO [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    What are the essential search engine optimization rules to follow? To find out, Semrush asked its social media audience.

  • Avoid Wasting Your Ad Budget on the Wrong Audience: Getting Started With Programmatic Advertising

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Buying, managing, and optimizing digital ads drains time and resources that would be better spent coming up with brilliant campaigns. Join us for this free webinar to learn how programmatic advertising can help. Sponsored by StackAdapt.

  • The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers.

  • A Guide to Growth Hacking for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Growth hacking sounds great in theory for a small business. But what does it actually mean, and how can it help you scale efficiently? This infographic provides a guide to getting started.

  • Digging in the Wrong Place: Misunderstanding Where SaaS Growth Comes From (Article 1 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    SaaS companies grow fast. At first, the growth originates from winning deals. But over time, most of the growth comes from somewhere else.

  • What Is Brand Storytelling

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Understanding what storytelling really is—a journey for the audience—and how to use your stories to connect with your community and buyers.

  • Head Marketing vs. Heart Marketing

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    To influence buyers with stories, you have to connect with their hearts and their heads—and know when to do each.

  • Micro and Macro Stories

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Discover these different story types and how to use them in your marketing.

  • The Storyteller Journey

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Discover the overview of a successful story. Does your B2B story match?

  • You (Yes, You!) Are a Storyteller

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Ever talk your way out of a speeding ticket? Everyone is a storyteller—and it's a skill that you can improve.

  • Your Brand's Purpose and Promise

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    They matter to your customers. Here's how to identify your purpose and promise and how to make them unique to you.

  • What Story Are You Telling?

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    There are many types of stories you can use. Learn about the strongest options in B2B marketing and which will work best for you.

  • B2B ≠ Boring-to-Boring

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Every business has a story to share. Here's how to cut through the myths around storytelling so you can resonate with the right audience.