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  • How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of your marketing.

  • How to Improve Email Open Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    If an email is sent but not opened, does it make a sale? Probably not. Check out these tips on how to improve email open rates.

  • Snapchat Benchmarks for Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics.

  • Influencer and Marketing Campaigns on Social Media: Which Platforms to Use and When

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges.

  • Tips for Your Instagram Posts, Plus a Perfect Profile Page [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Does your Instagram profile resonate with your audience as much as your posts do? Check out this infographic for tips on how to make your brand's entire Instagram experience as picture-perfect as it can be.

  • The Impact of Gmail Tabs on Email Behavior

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Consumers have steadily moved away from using Gmail's Tabs feature over the past few years, according to recent research from Return Path.

  • #SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook...

  • Medical Marketing in a Digital World: Content, Social Media, and Mobile

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    For healthcare professionals, the days of hanging a shingle and waiting for patients is long over. So what are the best strategies for healthcare organizations, doctors, and physician practices in today's digital world?

  • 139 Stats and Facts About Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Half of Instagrammers follow at least one business, according to this infographic that highlights 139 facts and stats about the image-sharing platform. See how Instagram is used and how your company can get in on the action.

  • The Job Benefits Employees Value Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    For employees, the most important job benefit is health, dental, and vision insurance, according to recent research from Fractl.

  • Five Questions to Answer When Creating a Video Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here are five ways to get smart about planning, implementing, and measuring video to ensure your video marketing campaign engages your audiences and achieves your objectives.

  • How to Measure LinkedIn Organic Activity

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable.

  • Content Enlightenment: Seven Mantras of Inbound Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Successful inbound marketing content is no accident. This infographic walks you through seven steps to ensure your content generates leads, builds visibility, and is measurable. Consider it a journey to inbound enlightenment.

  • Account-Based Marketing: Top Tactics, Challenges, and Goals

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    Marketers say personalizing content is the most effective account-based marketing tactic, according to recent research from Ascend2.

  • Five Tips for Nailing Your First Tradeshow

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Tradeshows can feel overwhelming unless you have a few tips and tricks up your sleeve. Luckily, you know exactly what you need to do to make a fantastic impression—thanks to an article you read about nailing your first tradeshow...

  • How to Become Hyper-Relevant—Build a 'Free Range' Brand: Nicole Ertas on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each type.

  • The Lowdown on Social Media Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing.

  • How B2B Tech Buyers Evaluate Vendors: Most Valued and Trusted Information Types

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius.

  • Five Ways to Gain Customer Insight: A Guide for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth and opportunity. Here are five steps you can take.

  • Your Guide to Email-Open Statistics on Mobiles [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Most emails are opened on mobile devices, but most conversions from email are still happening on desktops. Check out this infographic to see how your brand stacks up when it comes to mobile email metrics.