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  • What Annoys People Most About SMS Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.

  • Want to Beat the Average CMO Tenure? Remake Your Role.

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The secret to performing successfully as a CMO—and extending your tenure—is being adaptable to the company's needs. This article provides some suggestions for getting there.

  • CMO Survey: How ChatGPT Could Help Senior Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and content management, according to recent research from Chief Outsiders.

  • A Look at the B2B Buyer in 2023 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B buyers in 2023 tend to be younger and more reliant on supplier websites compared with buyers in the past, and they also tend to take longer to decide on purchases, according to this infographic from Insider Intelligence.

  • How to Automate New-Business and Loyalty Incentives: You Now Have Digital Options

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Ever wonder what businesses did to incentivize or thank customers before the age of digital everything? A lot of manual labor, that's what. Keep up with digital loyalty, incentives, and gifting trends and free up your marketing team's time and improve their efficiency. Join us for this free webinar. Sponsored by Tango.

  • SPICED: A Uniform Framework Across the Entire Customer Journey (Article 3 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    This third and final article on recurring revenue growth introduces a valuable framework for SaaS companies. Find out how it makes every department's job easier.

  • How to Make an Infographic in Five Steps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Infographics are a great way to convey information succinctly and capture the attention of your audiences. However, creating one can feel daunting. This infographic covers five steps you can take to quickly develop one that's compelling.

  • How Digital Creators Should Navigate the Metaverse: Patrik Wilkens on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.

  • CEOs' Must-Haves for Their Marketing Teams

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Instead of looking at the marketing department as a standalone function, CEOs need to construct a marketing team that benefits all areas of the organization. Here's how.

  • Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.

  • Four Ways to Go From Hypergrowth to Hyper-Efficient Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The best way a company can weather an economic downturn is to focus on profitability instead of growth at all costs. To do that, you may have to narrow your focus and rethink your target audience.

  • How to Solve the Landing Page Problem in Paid Search With a Little Help From AI Content

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Too many search terms in paid search ad campaigns lead to a single landing page that can't possibly match the different search intents behind all those different clicks. The result? Wasted spend and missed leads. This free webinar offers you a way out—with a little help from your AI Content. Sponsored by Instapage.

  • Six Ways B2B Marketers Can Use ChatGPT to Save Time and Improve Their Workflow

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    There's no point in burying your head in the sand: Generative AI is here to stay, and it's only going to become more popular. The good news is tech marketers can use AI platforms like ChatGPT to make their lives a lot easier.

  • What B2B Marketing Teams That Outperform the Competition Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand activations, and boost budgets in the face of economic pressures, according to recent research.

  • Nine Email Marketing Tips for B2B Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic from DiGGrowth explores how to create more effective and engaging email campaigns.

  • Strategic Advantage Through Competitive Intelligence and Analysis

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The mere effort of doing dynamic competitive analysis will reveal a host of insights you can use thereafter in your marketing.

  • The Power and Importance of a B2B Referral Generation Program: John Jantsch on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do you turn random word-of-mouth customer referrals into a measurable marketing program? Join host George B. Thomas and Duck Tape Marketing's John Jantsch for a discussion about the strategy and benefits of referral generation.

  • 10 Email A/B Testing Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing. It also looks at 15 key email campaign elements that you can test.

  • The Bow-Tie Model: Purpose-Built for SaaS Companies (Article 2 of 3)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The classic marketing funnel isn't designed to include the vital steps that come after initial purchase in recurring revenue companies such as SaaS. The Bow Tie model can help.

  • Three Ways Generative AI Will Change B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI tools have captivated the imagination of millions, but what do they have to offer B2B marketers? How will we be applying them in our work? Here are three ideas.