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  • What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    "What should I keep in-house, and when should I use an agency?" That marketing and advertising dilemma may be one of the most persistent. And the decision can be hugely consequential. Here's how to weigh your options.

  • Top 5 Social Media PR Tips for B2B Brands

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them.

  • B2B Marketing Budget and Spend Trends for 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research.

  • How AI and the Metaverse Impact the Datasphere [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Marketers are well aware that artificial intelligence and the metaverse have the potential to be transformational technologies. What's less well known is that these powerful tools are incredibly demanding on the datasphere.

  • A B2B Marketing Deep Dive on AI Foundations, the Future, and More | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Artificial Intelligence

    Guest Christopher Penn, an authority in analytics, digital marketing, and AI, discusses what AI means for marketing and provides easy-to-understand examples of how marketers might use AI.

  • How to Harness the Power of ChatGPT to Scale Your Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Even the most seasoned social media marketers struggle with creating a constant stream of high-quality content. Burnout and inconsistency are common side effects. Here's how ChatGPT can help.

  • How to Recruit Top-Notch Tech Pros for Qualitative Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Recruiting professionals for qualitative research can be challenging, particularly if your candidates are in the ever-changing tech industry. Try these tactics.

  • Effective B2B Email Strategies for the Win: Matt Treacey on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email Marketing

    Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and more.

  • Subdomain vs. Subdirectory: Which Is Better for Your Website? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    This infographic delves into the differences between website subdomains and subdirectories and looks at how each impacts SEO.

  • Generative AI-Powered Conversations and the Conversation Automation Index | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Artificial Intelligence

    In this episode, guest David Greenberg, CMO of Conversica, delves into how AI can be integrated into everyday work processes. If you're a fan of fascinating statistics and you're eager to learn how to enhance your marketing, check it out.

  • Looking Past Pitchcraft: How to Find the Best B2B Marketing Agency for You

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Looking for a new B2B marketing agency? This article will help you understand what goes on behind-the-scenes at an agency when your brief goes out.

  • Marketers' Business and Budget Expectations for 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Some 61% of marketers expect business will improve in 2024 and 41% of believe their marketing budgets will increase next year, according to a recent survey.

  • A Messaging Framework That Resonates

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Consistent messaging helps your buyers understand your offer and also benefits your marketing and sales teams. Discover a simple process to streamline your product or service messaging to communicate your value prop clearly.

  • LinkedIn Advertising Benchmarks: Maximizing Your Campaign's Potential

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Advertising on LinkedIn requires a strategic approach that goes beyond mere ad placement. To truly excel, advertisers need to understand the ins and outs of the platform and its best-practices.

  • What B2B Software Buyers Look for in Online Reviews

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent research from B2B SaaS Reviews.

  • The Impact of Remote Workers' Cybersecurity Mistakes [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic looks at what can happen if remote workers make common cybersecurity mistakes such as failing to encrypt data and reusing passwords.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Management

    As you're scheduling your frantic December, add this Marketing Planning Friday Forum to your calendar! Three industry experts share how to plan the year ahead so you can delight your audience and your sales team. It's a Friday Forum so jolly, you'll be spreading marketing cheer all year long in 2024. Sponsored by Vidyard.

  • Why B2B Marketers and Executives Need Personal Branding | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Career Development

    Personal branding has emerged as a crucial element for career success in numerous fields, including marketing. This episode, featuring branding expert Christine Gritmon, delves into the topic, offering valuable insights for marketers and executives.

  • Google Analytics 4 and Paid Media: How to Get the Best Performance Out of GA4

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Google Ads continues to be a powerhouse among paid ad platforms, and now there's Google Analytics 4 to help you get more out of your data than ever. This article offers best-practices for using GA4 in paid media campaigns.

  • Audience Engagement: What the Performing Arts Can Teach Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Your website copy and blog posts are not meant solely for a search engine algorithm. You need an engaged audience for the content to have an effect. Marketers can learn a little something about that from live theater.