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CONTENT TYPE: Chart | TOPIC: Marketing Management

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Writing

This spooktacular infographic covers what ghostwriting is, examples of ghostwriting, and how the practice works.

CONTENT TYPE: Chart | TOPIC: Career Development

Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and cellphone etiquette, according to recent research.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores the key factors that influence content discovery and amplification on TikTok.

CONTENT TYPE: Infographic | TOPIC: None

This infographic covers tips for successfully selling to executives structured around a "STRATEGIC" model with nine "pillars."

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social.