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  • In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them.

  • B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.

  • B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. Here are eight such "laws" of B2B tech marketing.

  • How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more.

  • Eman Ismail shares email insights that connect with your audience, getting more opens, more clicks, and more sales. Don't let your brand's emails get lost in the overcrowded inbox. Stand out with these effective email marketing methods.

  • More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research.

  • Discover how B2B companies can use SMS marketing to stand out by focusing on personalization and delivering value. Read more.

  • Apple has introduced tabs to its email inbox. Find out how this change impacts email marketing and whether it should be a major concern. Read more.

  • Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.

  • This infographic looks at 10 fundamentals of design: lines, color, shape, space, texture, typography, scale, emphasis, balance, and harmony.

  • Make the most out of every email you send. Join us at our Email Marketing Friday Forum where three industry experts reveal their trade knowledge and share tactical tips to make your email marketing more effective. Sponsored by Exclaimer.

  • Enhance your brand identity with strong visual communication! Discover how to create compelling visuals, streamline your team's workflows, and boost your marketing efficiency with Canva's Work Kits and Magic Studio. Sponsored by Canva.

  • This infographic explores what separates generative AI from predictive AI, how they can be used in different application areas, what the benefits of each are, what the limitations of each are, and what the future may hold for them.

  • Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more.

  • Ahava Leibtag uncovers practical strategies to align your marketing efforts with both regulatory requirements and business objectives. Discover the power of clear, accessible content that captivates your audience—in any industry.

  • Warming up a new business email account is key to ensuring your messages are delivered into recipients' inboxes. Learn more.

  • Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.

  • This infographic looks at nine key steps for developing an effective SEO keyword strategy.

  • Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.

  • Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research.