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CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

People of all ages have the most favorable impressions of television and email advertising, according to research from GWI.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

Did you know that 77% of B2B buyers don't talk to a salesperson until they have done their own research? That's one of the data points covered in this infographic from Growth Strategies 101.

CONTENT TYPE: Infographic | TOPIC: Demand Generation

Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. This infographic from Orbit Media Studios covers each essential element of that journey.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio.

CONTENT TYPE: Chart | TOPIC: Branding

Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment between brand and demand marketing can be highly effective.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

With hiring picking up in the United States, why are some job seekers not accepting offers? According to recent research from Talroo, various forces are influencing those decisions.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group.