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  • Slice, Dice, and Share: A How-to on Content Repurposing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Creating new content is hard work. But with the right approach, you can repurpose your existing content into an entire campaign! Brooke Sellas demonstrates practical techniques, tools, and workflows for repurposing your content to extend the life of your best ideas and reach new audiences without reinventing the wheel. Don't reduce your content. Reuse and recycle it!

  • Which AI-Driven Tactics Have Been Most Effective for Marketers?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.

  • 10 Common Mistakes B2B Marketers Make When Measuring TAM

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Many B2B marketers miscalculate TAM, leading to poor strategy and wasted resources. Avoid these 10 common mistakes for accurate market insights. Read more.

  • All Marketing Is Performance Marketing: A Full-Funnel Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more.

  • The Messaging Themes That Work Best in B2B Prospecting Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.

  • The Future of Personalized Marketing Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals, according to a recent survey.

  • The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Email is the backbone of B2B marketing. And when your emails don't reach your target audience, your sales are lower than they should be! In this free webinar, discover the hidden threats of email delivery problems and how you can maintain strong email marketing performance. Sponsored by ZeroBounce.

  • Truth or Myth? What Americans Believe About AI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity? To find out, researchers surveyed 800 people in the United States.

  • How to Conduct Brand Positioning Research for a High-Impact Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more.

  • How to Expand Your Marketing Channels Beyond Email: A 'Crawl, Walk, Run' Approach

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more.

  • Instant Impact: Creating AI-Driven Image Libraries and Animations for B2B Social Media

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Today's content is more visual than ever. And new AI tools can help you create the exact visuals you need to capture attention and illustrate your important points—in minutes! Lisa Peyton shares how to use the power of Generative AI to create a professional-grade library of still images and moving animations that attract your ideal client's attention to your content.

  • Quality Matters: The Real Impact of Data Accuracy

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Inaccurate marketing data wastes budgets and weakens campaigns. Discover how data accuracy enhances targeting and performance. Read more.

  • The Slow But Steady Increase in Podcast Ad Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.

  • The Most Lucrative Freelance Design and Short-Form Content Skills [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Web design is the freelance design skill with the highest average hourly rate, and social media creation is the short-form content skill with the highest average hourly rate, according to recent research.

  • How Contact-Level Advertising Solves Enterprise B2B Marketing Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more.

  • Are Marketers Ready to Adapt Their Search Strategies for Generative AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? To find out, researchers conducted a survey of 300 director-level and higher marketing leaders.

  • CTV in the B2B Funnel: How to Drive Demand With Streaming Ads

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions

    Are your digital ads getting in front of your target audience? B2B decision-makers are streaming TV and video. Start seeing real results from connected TV (CTV) advertising with these highly effective campaign tactics. Sponsored by StackAdapt.

  • The Top 50 Podcasts in the United States [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    "The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research.

  • Embracing Mobile SEO: How to Optimize Your Site for Mobile-First Indexing

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Mobile-first indexing prioritizes mobile-optimized sites in search rankings. Discover essential SEO best-practices to ensure your site stays competitive. Read more.

  • How to Thrive in a Zero-Click Content World

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    What do you do when 60% of Google searches end without a click, social media punishes you for links, and attribution tracking fails? You fight fire with fire! Amanda Natividad reveals the strategies behind "zero-click marketing" and how to build up your modern content marketing strategy in a time when classic content marketing fails to deliver.