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  • Content Marketing That's Strong and Fit Enough to Generate ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    B2B content is clearly not up to the task, according to B2B decision-makers who say it tends to be fluffy, irrelevant, misleading... When your marketing content is not fit enough to perform as it should, what can you do? Whip it into shape fast with these 10 core marketing exercises.

  • Can Your Content Marketing Compete? Trends for a Strong Strategy in 2019 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing helps shape your company's place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete.

  • Employee Advocacy Statistics for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    At this point, your company is probably investing time and money into social media, but a key component still missing from most social media marketing efforts is an employee advocacy program. These stats show why that's likely a big shortcoming.

  • Marketing With 'A-Peel': Savannah Bananas Owner Jesse Cole on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Savannah Bananas owner Jesse Cole explains how a 'fans first' approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn't hosted a successful baseball team in 90 years.

  • Niche Marketers, Is Your Customer Engagement Strategy Up-to-Date?

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Some niche businesses think a small social presence and a semi-decent website are enough to engage customers in the age of digital marketing. Not even close, of course... So, what do successful customer engagements look like in the age of digital transformation?

  • Consumer Feelings: The Next Frontier in Market Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    These days, finding data about consumer behavior is so easy, our instinct is to pile up a mountain of it so we get a better view of customer preferences, behaviors, and experiences. That sky-high view empowers us to see a vast landscape, but it leaves us blind to what actually shapes behavior: consumer feelings.

  • How Consumers Feel About Brands' Use of AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most people say they feel frustrated when they encounter AI-powered communication options from brands and are not able to talk to a human, according to recent research from Invoca and The Harris Poll.

  • Email Opens by Time of Day

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    The most popular time to read emails in the United States is in the morning, with opens peaking between 10 AM and 11 AM, according to recent research from Litmus.

  • It's Time to Plan Your Back-to-School Marketing Campaigns: Stats and Strategies for 2019 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    It's already back-to-school season—the second-biggest retail event of the year, behind holiday shopping. But effectively targeting these shoppers takes a bit of planning. Use the stats and strategies in this infographic to plan the most effective back-to-school campaigns.

  • Mat Sweezey's List of 103 Marketing Thought Leaders, by Category [Opinion]

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    This list of marketing thought leaders is designed to be a place where you can find some of the best and brightest minds on most marketing topics. Who's on this list? 100+ genuine marketing thought leaders spanning a wide range of marketing disciplines.

  • Social Media Visibility Has a Price: 7 Things You Must Do

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media marketing is more than just posting stuff and waiting for miracles to happen. Organic social media reach is all but dead. That's the reality we have to deal with. Here's how you can conquer that reality in seven steps.

  • Branding and Design Are Inseparable: The Why, The How, and Two Examples

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Companies aren't living, breathing things, so they must communicate their personality and identity—their brand—through design elements. Which is why design and branding are inseparable. See how that process works, along with a couple of good examples.

  • Why Digital Marketing Is More Important Than Ever Before [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today.

  • Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters.

  • Four Tips for Hiring Accountable Team Members Who Actually Get Things Done

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Hiring and scaling your team can be daunting. Making a hire and then discovering it was the wrong one can be extremely costly: in terms of time, money, resources, and—less obviously—team morale. When hiring, here's what you need to consider to do it right.

  • 90% of Consumers Want You to Improve Your Email Personalization... Here's How to Do It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Ready or not, your customers want and expect personalized communications from your brand. Thankfully, there's a five-step framework you can use to kick your email marketing up a notch. Here's how.

  • The Top Challenges Facing Sales Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Sales leaders and front-line salespeople agree that prospecting is their top challenge, but after that they disagree on the most difficult aspects of their jobs, according to recent research from RAIN Group.

  • What People Buy In-Store vs. Online [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers tend to shop in store for what they "need" and online for what they "want," according to recent research from Signs.com.

  • How to Keep Your Best Customers Coming Back With Account-Based Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    In B2B marketing, customer relationships can span many purchase cycles and require long-term care and maintenance. ABM can help you keep your best customers in your orbit and coming back for more. See how—including how marketing automation can make ABM a piece of cake.

  • Boring Presentations? Apply Content Marketing Principles to Level-Up Your Presentation Game

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You've likely sat through dozens of terrible presentations—and you're right to feel you were robbed of your time. Avoid subjecting your own audiences to the same fate with your own presentations: Apply these content marketing principles to create and deliver stellar presentations.