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  • Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities.

  • A 7-Step Inbound Marketing Lead Gen Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    This infographic outlines a seven-step inbound marketing lead generation strategy that goes all the way from planning to conversion.

  • How to Increase Leads: Effective Entry Points for Lead Magnet Signups

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    This article explores what entry points are and how to successfully use them to get people signed up and into your database.

  • Email Newsletters: Nine New Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read.

  • A Beginner's Guide to How Google Ads Work

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices.

  • The Content That Marketers Want From Social Media Creators

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.

  • The 30 Brands B2B Professionals Trust Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research from Sagefrog.

  • A Powerful Demand Generation Tactic: Lead Magnets and Customer Segmentation, Together

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets to better drive demand generation.

  • Why You Need a Branded Podcast (And How to Create and Brand Yours)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness.

  • Five Trends Fueling the Rise of Visual, Data-Driven Storytelling [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic explores why visual, data-driven storytelling has been on the rise and why it'll become even more popular in the future.

  • Getting From MQL to SQL: How to Drive a High-Quality Pipeline

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    SQLs are often a source of friction between Sales and Marketing. Though MQLs remain a trusted way to qualify potential buyers, the process often breaks down because of noisy traffic—too many leads, too little quality. Join us to learn how to clear the way for driving high-quality leads. Sponsored by Act-On.

  • Influencing the Influencers: A B2B Guide

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    SESSION 4 of 4: Your exposure is growing. Your community is engaged. Your brand reputation is on the rise. What's next? Take your social media success even further with influencer marketing. Learn how to kickstart your influencer program the right way to get the results you're looking for.

  • Four Ways AI Can Win You More Customers

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    You don't have to be in IT anymore to take advantage of big data and AI. Check out these four ways to use AI for finding prospects you may not have known were there.

  • B2B Marketers, the Customer Journey, and Sales: Pam Didner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    In this episode of the Marketing Smarts podcast, author Pam Didner sheds light on the problems marketers face pertaining to the creation and usage of a customer journey. She also gives us her thoughts on how that impacts the organization—especially sales teams.

  • The Difference Between Rebranding and Debranding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach.

  • Why Your Customer Experience Metrics Are Lying to You

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Convincing ourselves that our customer engagement tactics are working may feel great, but it isn't always helpful. That's why you should avoid relying too much on these three metrics.

  • How to Charge Up Your Email Marketing With Video Enhancements

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices.

  • Generation YouTube: The Social Media Habits of US Teens

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers are most likely to say they use almost constantly, according to recent research from the Pew Research Center.

  • Seven Self-Sabotaging Mistakes in B2B Cold-Calling That Might Be Tanking Your Sales

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Are you unwittingly sabotaging your cold-call sales by being too chatty, or failing to prepare, or reading straight from a one-size-fits-all script? Read this article to find out, and learn what to do instead.

  • B2B Digital Marketing Trends: Top Channels and Tactics for 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    The digital channels B2B firms are investing in most this year are social media (52% of B2B marketers say their company has increased budget for), content marketing (44%), and paid search (32%).