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CONTENT TYPE: Chart | TOPIC: Marketing Management

Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.

CONTENT TYPE: Infographic | TOPIC: Branding

This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best attributes, and offering loyalty programs.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC.

CONTENT TYPE: Chart | TOPIC: Marketing Content

Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Which key moments in the history of social media should B2B marketers be aware of?This infographic from Oktopost covers some of the biggest milestones of the past 19 years.

CONTENT TYPE: Infographic | TOPIC: Demand Generation

This infographic outlines a seven-step inbound marketing lead generation strategy that goes all the way from planning to conversion.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.

CONTENT TYPE: Chart | TOPIC: Branding

Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research from Sagefrog.