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  • How to Identify and Avoid Survey Response Bias [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    We often use surveys to gain an understanding of how our customers think and feel about our product or services. But a poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. Here's how you can minimize response bias.

  • Would People Rather Watch an Ad or Share Their Email Address?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.

  • Digital Transformation: How to Keep Your Progress on Track

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    For many industries, digital channels are now essential to doing business well into the future. Here are some practical tips on how to accelerate your digital transformation.

  • Digital Transformation During COVID-19: How Can Marketers Lead the Way?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Now, more than ever, organizations are depending on digital channels to maintain customer connections and plant seeds for future growth. Here's how marketers can be responsive and provide leadership during this crisis.

  • COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    With some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email—since so many of us have been relying on digital communication more than ever. What should our approach be now?

  • Sales Presentation Skills: How to Measure and Evaluate Your Salespeople

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    If your salespeople aren't effective presenters, they'll never achieve their full potential—even if they're good at selling. Which is why it's critical to understand and monitor this vital skill. Here's how to measure and evaluate sales presentation skills.

  • The Value That Creatives Bring to Business Results [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives.

  • What B2B Buyers Want From Tech Vendors Right Now

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Buyers of B2B technology products and services say what they most want right now from vendors is information about how to get the most out of the solutions they already own, according to recent research from LeadMD.

  • How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.

  • Five Best-Practices for B2B Social Media Influencer Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    B2B influencer marketing has become "a thing"; it is alive and well and available to use as a tactic in your marketing strategy. Based on research and experience, here are five best-practice recommendations.

  • Search Trends During COVID-19 and the Exit Phase [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Search data can be used to better understand audiences and make predictions for the near future. As some parts of the world begin to reopen their doors, what might the COVID-19 exit phase look like based on what search data is telling us?

  • SEO vs. Google Ads: Which Approach Is More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research from BestSEOCompanies.com.

  • Five Ways to Keep Marketing Even If Your Marketing Budget Is Quarantined

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you're one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing.

  • Why Innovation Must Be Your Agency's First Priority

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    All professional services agencies entering the third decade of the 21st Century have many responsibilities... but they have only one essential task: They must—constantly, continually, and rapidly—adapt to change and innovate.

  • Marketing Is Becoming Technology-Driven, and the Future Is Open Source

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    To take best advantage of evolving business technologies, it is essential to stay agile, flexible, and open to change. Which is why in marketing technology, open-source software hits the bullseye.

  • Why a Picture Really Is Worth a Thousand Words According to Neuroscience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have.

  • How to Survive a Layoff or Furlough During the Pandemic [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Layoffs and furloughs have become a prevalent part of our lives, but many don't know what to do when a layoff happens. This infographic highlights the prevalence of layoffs and outlines how to apply for unemployment benefits and eventually get back to work.

  • B2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent research from McKinsey.

  • Survive or Thrive? CEOs Must Invest Now in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The Dutch word "averechts" refers to when someone does something to avoid a problem, but that action backfires—causing the very problem they were trying to avoid. That is precisely what is happening to most companies during the COVID-19 pandemic. Avoid your "averechts" moment.

  • The Seven Worst ABM Mistakes (And How to Fix Them)

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    These are some of the most common and costly mistakes that marketers make when adopting, implementing, and executing ABM. But you can avoid making these 7 mistakes. Here's how.