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  • Measuring Marketing ROI on Google AdWords

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective.

  • The Complete Guide to Snapchat Advertising Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.

  • The State of Sales Content ROI [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.

  • How to Price a Marketing Proposal: Four Proven Approaches

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Pricing can be one of the most sensitive parts of a marketing proposal, but these four tips can help your prospects focus on the value of your services rather than the dollar amount—and give you their Yes.

  • How to Measure Your Content Marketing Efforts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that.

  • Are You an Empowered Marketer? Here's How You Can Be.

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Demand Generation

    Marketers have a lot to do these days. The right processes and tools can save you time, improve your marketing, and give you the information you need to be more creative and effective.

  • Email Personalization: What Consumers Want From Retailers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent research from Dynamic Yield.

  • How Do Different Age Groups Consume Online Content? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age groups.

  • How B2B Marketers Are Embracing Brand as the Top Driver of Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.

  • Print Perseveres: The Most Popular Book Formats in the US

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Most American adults still read books in the traditional print format, according to recent research from the Pew Research Center.

  • Nine Insanely Effective Email Tactics You Can Use Today

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    In this Teach Me How seminar, you'll discover nine tactics that will get your prospects to open, read, and respond to your email without even thinking about it! You'll see numerous examples from various B2B verticals, and leave armed with the secrets to creating insanely effective emails that generate the results (and revenue) you seek.

  • The Secret to Account-Based Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    ABM does take time and effort, but the results can be extremely rewarding. These five steps (and one bonus tip) will walk you through how to set up your ABM program for success.

  • Create Your Business's First Mobile App in Eight Steps [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    When you're creating a mobile app, it's helpful to know whether your idea is useful to consumers, what to ask development partners, how to get set up in the app store, and more. Today's infographic will guide you through those questions to app success.

  • The Technology Habits of Americans Age 50 and Older

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most Americans age 50 and older are texting to keep in touch, using both a computer and smartphone, and connecting via social media, according to recent research from AARP.

  • How to Use Data to Reveal Your Brightest Star Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers.

  • How Chatbots Can Help Your E-Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Chatbots can be helpful in guiding both B2C and B2B customers through their buying paths. Check out how chatbots can assist in your e-commerce strategy.

  • Everything You Wanted to Know About Predictive Analytics (But Were Afraid to Ask): Christopher Penn on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Chris Penn, co-founder of Brain+Trust Insights and author of Leading Innovation: Build a Scalable, Innovative Organization, discusses predictive analytics and how your company can use data to plan more effective marketing campaigns.

  • The Educational Backgrounds of Digital Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most digital marketers in the United States have at least a bachelor's degree, according to recent research from Hafiz Muhammad Ali.

  • Improve Your Multichannel Marketing Attribution With Machine-Learning

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Businesses spend billions of dollars each year on advertising—but are they spending it well? Marketers need a better way to determine which advertising activities are the true drivers of sales so they can focus their resources accordingly.

  • Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Finding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally.