FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • The Marketing Strategy of Launching a Brand-New Product

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To help us think strategically about the benefits and risks of launching a brand-new product to the market, it's useful to frame the process as the stages of a life cycle, especially from customer point of view—i.e., the types of customers a company will attract at each stage.

  • How to Drive More Impactful Go-to-Market Strategies With Brand & Customer Insights

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    A company's go-to-market strategy can make or break its bottom line. In this webinar, discover practical ways to drive a more impactful approach using brand and customer insights. Learn how to improve marketing ROI, motivate Sales, and help your business thrive. Sponsored by Momentive.

  • Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities: Justin Levy on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain.

  • Seven Tips for Training the Next Generation of Content Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with these seven tips.

  • What Cloud Outages Mean for Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic looks at what Cloud outages are, why they happen, and what the impact can be on your business.

  • Taking the Long View: The Hardest But Most Valuable Way to Run an Agency

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    The recent hiring climate—resignations, layoffs, a talent shortage, more layoffs—is symptomatic of brands' and agencies' knee-jerk reaction to economic circumstances. And that, argues this article, is not the right way to run a business.

  • Why Now Is the Time to Add Video to Your Marketing Budget

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.

  • The Value of Intent Data for B2B Go-to-Market Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B go-to-market teams that use intent data—information generated by potential customers' online research and content-consumption activities—are much more likely to report being successful with their strategies, according to recent research.

  • How AI Will Affect Delivering Relevant Search Results

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.

  • The Most Hated Brand in Countries Around the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    What brand do people complain about most in different countries around the world? To find out, Merchant Machine evaluated tweets containing brand names for positive or negative tones using an AI sentiment analysis tool.

  • Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What if Sales enablement is not about being loud and obnoxious so you can cut through the noise? Through the context of Nicolas Cage movies, this second article in a monthly series looks at authenticity.

  • How B2B Marketers Can Know If They've Chosen The Right Career: Christoph Trappe on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Christoph Trappe and host George B. Thomas talk all about marketing careers, from how you know you're in the right place to how marketers can be agents of change in their organization.

  • ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Financial services companies are essential, but the industry has faced many setbacks in recent years. Using account intelligence, those organizations can take back control.

  • 10 Stats About Facebook Marketers Should Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook may not be as in the zeitgeist these days compared with platforms such as TikTok, but it's still a vital channel. This infographic recaps how stunning the scale of the social network is and why it matters for marketers.

  • How Much Harder Has Email Marketing Become?

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

  • Five Tips to Improve SEO Using Stock Images and Videos

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Using imagery and video should be a high priority for a well-rounded SEO strategy. This article has five tips for using images and video to improve search results.

  • The Responsibilities and Backgrounds of Copywriters

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, Semrush analyzed 400 copywriter job postings on Indeed.com.

  • Five Ways to Use Social Media to Build Brand Reputation as an Expert

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Social Media Marketing

    A strong social presence is integral to your brand's growth. But knowing how to strategically leverage social to become a true authority in your market? That's another ball of digital wax altogether. Join expert Jon-Stephen Stansel to learn his proven tactics for social media success.

  • The Biggest Challenges Salespeople Are Facing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with potential customers, according to recent research from Vidyard.

  • How Generative AI Is Changing Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic looks at how generative AI works and how it's being used by marketers. It also explores how generative AI tools could open up new opportunities for marketers in the near future.